|Appears in Collections:||Psychology Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Manipulation of body odour alters men's self-confidence and judgements of their visual attractiveness by women|
|Authors:||Roberts, S Craig|
Wright, Robert L
|Citation:||Roberts SC, Little A, Lyndon A, Roberts J, Havlicek J & Wright RL (2009) Manipulation of body odour alters men's self-confidence and judgements of their visual attractiveness by women, International Journal of Cosmetic Science, 31 (1), pp. 47-54.|
|Abstract:||Human body odour is important in modulating self-perception and interactions between individuals. Artiﬁcial fragrances have been used for thousands of years to manipulate personal odour, but the nature and extent of inﬂuences on person perception are relatively unexplored. Here we test the effects of a double-blind manipulation of personal odour on self-conﬁdence and behaviour. We gave to male participants either an aerosol spray containing a formulation of fragrance and antimicrobial agents or an otherwise identical spray that lacked these active ingredients. Over several days,we found effects between treatment groups on psychometric self-conﬁdence and self-perceived attractiveness. Furthermore, although there was no difference between groups in mean attractiveness ratings of men's photographs by a female panel, the same women judged men using the active spray as more attractive in video-clips, suggesting a behavioural difference between the groups. Attractiveness of an individual male's non-verbal behaviour, independent of structural facial features, was predicted by the men's self-reported proclivity towards the provided deodorant. Our results demonstrate the pervasive inﬂuence of personal odour on self-perception, and how this can extend to impressions on others even when these impressions are formed in the absence of odour cues.|
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Unilever UK Ltd
University of Stirling
Charles University in Prague
Unilever UK Ltd
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