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dc.contributor.authorGallopel-Morvan, Karineen_UK
dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorHammond, Daviden_UK
dc.contributor.authorEker, Figenen_UK
dc.contributor.authorBeguinot, Emmanuelleen_UK
dc.contributor.authorMartinet, Yvesen_UK
dc.description.abstractThe optimal way to display constituent levels (e.g. tar) on tobacco packaging has not received adequate attention but has important policy implications. Adult smokers and non-smokers (n = 836) were surveyed in France using Computer Assisted Personal Interviewing to assess perceptions of constituent levels displayed numerically (brand-specific tar and nicotine numbers from smoking machines and the current format in European Union), descriptively (a short sentence describing chemicals and their health effects but without any brand-specific numbers) or as a pack insert (a card placed on the inside of the pack describing the presence of chemicals and their health effects in more detail, as well as information on cessation). We also assessed perceptions of identically packaged cigarettes differing only on nicotine levels. Displaying information regarding ingredients either descriptively or on pack inserts was perceived as more comprehensible and informative than displaying them numerically. Numeric yields were associated with false beliefs: almost half the sample perceived packs with lower nicotine levels (0.8 mg vs. 0.9 mg) to be safer.en_UK
dc.publisherOxford University Pressen_UK
dc.relationGallopel-Morvan K, Moodie C, Hammond D, Eker F, Beguinot E & Martinet Y (2011) Consumer understanding of cigarette emission labelling. European Journal of Public Health, 21 (3), pp. 373-375.
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjectproduct labellingen_UK
dc.subjecttobacco controlen_UK
dc.subjecttobacco ingredientsen_UK
dc.subjecttobacco packagingen_UK
dc.titleConsumer understanding of cigarette emission labellingen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[gallopel-morvanetal_eurjpubhealth_2011.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleEuropean Journal of Public Healthen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationUniversity of Rennesen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Waterlooen_UK
dc.contributor.affiliationFrench National Committee Against Tobacco (CNCT)en_UK
dc.contributor.affiliationFrench National Committee Against Tobacco (CNCT)en_UK
dc.contributor.affiliationUniversity Henri Poincareen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorGallopel-Morvan, Karine|en_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorHammond, David|en_UK
local.rioxx.authorEker, Figen|en_UK
local.rioxx.authorBeguinot, Emmanuelle|en_UK
local.rioxx.authorMartinet, Yves|en_UK
local.rioxx.projectInternal Project|University of Stirling|
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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