Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/9019
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dc.contributor.authorStead, Martine-
dc.contributor.authorCaswell, Stephen-
dc.contributor.authorCraigie, Angela-
dc.contributor.authorEadie, Douglas-
dc.contributor.authorAnderson, Annie S-
dc.date.accessioned2015-02-10T12:41:24Z-
dc.date.issued2012-01-
dc.identifier.urihttp://hdl.handle.net/1893/9019-
dc.description.abstractOBJECTIVES To explore prevention opportunities presented by colorectal adenoma diagnosis and inform engagement strategies for the BeWEL study (body weight and physical activity lifestyle intervention for colorectal cancer screening participants who have undergone adenoma removal). METHODS Qualitative study comprising 4 purposively sampled focus groups conducted in urban and rural areas in Tayside, Scotland, with different deprivation levels. Participants were men and women (n=17) aged 50-74 with BMI greater than 25 kg/m(2) with removal of adenoma detected by colorectal cancer screening. RESULTS Adenoma diagnosis presents both opportunities and challenges for prevention. Some patients perceived adenoma as minor and not sufficiently motivating to act as a 'teachable moment'. Patients had low awareness of the relationship between adenoma and lifestyle factors, and received little information on prevention during screening and treatment. Consequently they interpreted post-treatment 'all clear' messages as validation of existing lifestyles, and did not see the relevance of prevention advice. Receptiveness increased when the association between lifestyle, adenoma recurrence and other illness was explained. CONCLUSION The study illustrates the value of exploratory research into patient understanding to improve communications and health services. Without unduly worrying patients, professionals should explain how to reduce risk of adenoma, cancer and other diseases, particularly through diet, physical activity and weight reduction.en_UK
dc.language.isoen-
dc.publisherElsevier-
dc.relationStead M, Caswell S, Craigie A, Eadie D & Anderson AS (2012) Understanding the potential and challenges of adenoma treatment as a prevention opportunity: insights from the BeWEL formative study, Preventive Medicine, 54 (1), pp. 97-103.-
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.-
dc.subjectQualitative researchen_UK
dc.subjectFocus groupsen_UK
dc.subjectCancer screeningen_UK
dc.subjectAdenomaen_UK
dc.subjectPolypsen_UK
dc.subjectLifestyleen_UK
dc.subjectInterventionen_UK
dc.subjectPreventionen_UK
dc.titleUnderstanding the potential and challenges of adenoma treatment as a prevention opportunity: insights from the BeWEL formative studyen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31T00:00:00Z-
dc.rights.embargoreasonThe publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.-
dc.identifier.doihttp://dx.doi.org/10.1016/j.ypmed.2011.10.017-
dc.identifier.pmid22064315-
dc.citation.jtitlePreventive Medicine-
dc.citation.issn0091-7435-
dc.citation.volume54-
dc.citation.issue1-
dc.citation.spage97-
dc.citation.epage103-
dc.citation.publicationstatusPublished-
dc.citation.peerreviewedRefereed-
dc.type.statusPublisher version (final published refereed version)-
dc.author.emailmartine.stead@stir.ac.uk-
dc.citation.date26/04/2012-
dc.contributor.affiliationInstitute for Social Marketing-
dc.contributor.affiliationUniversity of Dundee-
dc.contributor.affiliationUniversity of Dundee-
dc.contributor.affiliationInstitute for Social Marketing-
dc.contributor.affiliationUniversity of Dundee-
dc.rights.embargoterms2999-12-31-
dc.rights.embargoliftdate2999-12-31-
dc.identifier.isi000299455500022-
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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