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dc.contributor.authorJahansoozi, Juliaen_UK
dc.contributor.authorCooper, Ericen_UK
dc.description.abstractThis discussion paper explores the concept of globalisation, the impact of globalisation on culture, and the implications for public relations practitioners. Globalisation, viewed from a narrow perspective, may lead to a certain amount of global 'sameness'. In other aspects, ethnic and cultural identites are getting stronger; the reverse of what subscribers to the notion of Western cultural imperialism expect. For public relations practitioners in the field of international public relations there are many implications that at first might not be recognized if the simplistic view that globalisation leads to a homogenized global culture is adhered to. en_UK
dc.publisherMethodist University of São Pauloen_UK
dc.relationJahansoozi J & Cooper E (2005) Implications of globalisation for the public relations practice. Comunicacao e Sociedade, 8, pp. 219-225.
dc.rightsThe publisher has not responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjectglobalization, culture, public relationsen_UK
dc.titleImplications of globalisation for the public relations practiceen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Implications of globalisation for the public relations practice.pdf] The publisher has not responded to our queries. This work cannot be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleComunicacao e Sociedadeen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationCommunications, Media and Cultureen_UK
dc.contributor.affiliationLancashire Business Schoolen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorJahansoozi, Julia|en_UK
local.rioxx.authorCooper, Eric|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameImplications of globalisation for the public relations practice.pdfen_UK
Appears in Collections:Communications, Media and Culture Journal Articles

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