|Appears in Collections:||Communications, Media and Culture Book Chapters and Sections|
|Title:||The Role of Research in Shaping and Measuring Communication: London's bid to hold the 2012 Games|
|Editor(s):||van Ruler, B|
|Citation:||Spencer C & Jahansoozi J (2008) The Role of Research in Shaping and Measuring Communication: London's bid to hold the 2012 Games. In: van Ruler B, Vercic A & Vercic D (eds.) Public relations metrics: Research and evaluation. Routledge Communication Series. Abingdon, Oxon: Taylor and Francis (Routledge), pp. 182-206. http://www.routledge.com/books/details/9780805862737/|
Olympic Games (30th) : --2012 : --London, England
Olympics social aspects
Hosting of sporting events Management
Hosting of sporting events Economic aspects
|Series/Report no.:||Routledge Communication Series|
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