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Title: The Role of Research in Shaping and Measuring Communication: London's bid to hold the 2012 Games
Author(s): Spencer, Claire
Jahansoozi, Julia
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Editor(s): van, Ruler B
Vercic, AT
Vercic, D
Citation: Spencer C & Jahansoozi J (2008) The Role of Research in Shaping and Measuring Communication: London's bid to hold the 2012 Games. In: van Ruler B, Vercic AT, Vercic D (ed.). Public relations metrics: Research and evaluation. Routledge Communication Series, Abingdon, Oxon: Taylor and Francis (Routledge), pp. 182- 206.
Keywords: Public Relations
Issue Date: 2008
Series/Report no.: Routledge Communication Series
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