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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/37231
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dc.contributor.authorMacRury, Iainen_UK
dc.contributor.authorHardy, Jonathanen_UK
dc.contributor.authorNunez-Gomez, Patriciaen_UK
dc.date.accessioned2025-07-23T00:03:06Z-
dc.date.available2025-07-23T00:03:06Z-
dc.date.created2025-06-27en_UK
dc.date.issued2025-06-27en_UK
dc.identifier.urihttp://hdl.handle.net/1893/37231-
dc.description.abstractFrom influencer posts, sponsored podcasts and product placements to AI-generated ads and personalised recommendations, branded content is central to the media we use every day. As media and marketing become more intertwined, it’s increasingly important to understand how this content is created, experienced — and regulated. This report sets out the summary analysis and recommendations made by the Branded Content Governance Project (BCGP). It is designed to serve as an executive summary for our analysis of ‘problems’ relating to branded content practices and to the governance of branded content, and ‘mitigations’, actions that could help to remove or reduce those problems. Our analysis is set out in greater detail in other project reports and outputs, including Mapping the Media-Marketing Ecology and Branded Content Governance: 32-country comparative analysis.en_UK
dc.language.isoenen_UK
dc.publisherUALen_UK
dc.relationMacRury I, Hardy J & Nunez-Gomez P (2025) <i> Branded Content Governance: Problems and Mitigations.</i>. ESRC & AHRC. London: UAL. https://doi.org/10.25441/arts.29424842.v1en_UK
dc.rightsPublished under a Creative Commons Attribution licence (CC BY 4.0). You are free to: Share — copy and redistribute the material in any medium or format for any purpose, even commercially. Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en_UK
dc.subjectBranded Contenten_UK
dc.subjectNative Advertisingen_UK
dc.subjectInfluencer Marketingen_UK
dc.subjectAdvertising Regulationsen_UK
dc.subjectCommunication Regulationen_UK
dc.titleBranded Content Governance: Problems and Mitigations.en_UK
dc.typeProject Reporten_UK
dc.contributor.sponsorESRC & AHRCen_UK
dc.identifier.doi10.25441/arts.29424842.v1en_UK
dc.citation.publicationstatusPublisheden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderEconomic and Social Research Councilen_UK
dc.contributor.funderArts and Humanities Research Councilen_UK
dc.author.emaili.m.macrury@stir.ac.uken_UK
dc.citation.date27/06/2025en_UK
dc.publisher.addressLondonen_UK
dc.contributor.affiliationCommunications, Media and Cultureen_UK
dc.contributor.affiliationUniversity of The Arts Londonen_UK
dc.contributor.affiliationUniversidad Complutense de Madriden_UK
dc.identifier.wtid2141651en_UK
dc.date.accepted2025-06-27en_UK
dcterms.dateAccepted2025-06-27en_UK
dc.date.filedepositdate2025-07-01en_UK
dc.relation.funderprojectBranded Content Governance Projecten_UK
dc.relation.funderrefES/W007991/1en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeOtheren_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorMacRury, Iain|en_UK
local.rioxx.authorHardy, Jonathan|en_UK
local.rioxx.authorNunez-Gomez, Patricia|en_UK
local.rioxx.projectES/W007991/1|Economic and Social Research Council|http://dx.doi.org/10.13039/501100000269en_UK
local.rioxx.freetoreaddate2025-07-22en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by/4.0/|2025-07-22|en_UK
local.rioxx.filenameBCGP Problems and Mitigations Report.pdfen_UK
local.rioxx.filecount1en_UK
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