Snapchat utilization in Saudi Arabia : discourse consumption and creation in the digital age: an empirical study of digital space and public engagement in the digital age

Abstract

This thesis explores the utilization of social media platforms such as Snapchat and X by Saudi Arabian individuals as a means of discourse, content consumption, and content creation. It further sheds light on the complex relationship between the concept of national identity, social openness and the majlis. Drawing on theoretical frameworks such as the public sphere theory and the concept of deliberative dialogue. The study also starts a new approach to potentially investigate the multifaceted role of Snapchat within the context of traditional Saudi cultural aspects, specially the majlis. By employing a mixed-method approach, this research explores the dynamics of digital discourse on Snapchat. It examines the similarities and disparities in the articulation of identity in both spaces through the ways users discuss topics on Snapchat compared to the Saudi majlis. This comparative analysis reveals the evolving nature of public discourse in a rapidly changing world, where traditional and digital forms of communication coexist. By shedding light on the role of Snapchat within Saudi society, it provides valuable insights into the impact of digital platforms on cultural practices and social dynamics, contributing to ongoing discussions about the future of Saudi cultural traditions in the digital age.