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dc.contributor.authorMurray, Francisen_UK
dc.contributor.editorDe Silva, Sena Sen_UK
dc.contributor.editorAmarasinghe, Upali Sen_UK
dc.contributor.editorNguyen, Thuy T Ten_UK
dc.description.abstractPoor understanding of the demand for aquatic products has frequently undermined attempts to promote culture-based fish production. Therefore a marketing ‘situation analysis’ should be one of the first tasks undertaken prior to promoting and/or extending such an activity.en_UK
dc.publisherAustralian Centre for International Agricultural Research (ACIAR)en_UK
dc.relationMurray F (2006) The marketing context – understanding demand for fish. In: De Silva SS, Amarasinghe US & Nguyen TTT (eds.) Better-practice approaches for culture-based fisheries development in Asia. ACIAR Monograph No. 120, 120. Canberra, Australia: Australian Centre for International Agricultural Research (ACIAR), pp. 83-94.
dc.relation.ispartofseriesACIAR Monograph No. 120, 120en_UK
dc.rights© Commonwealth of Australia 2009 This work is copyright. You may download, display, print and reproduce this material in unaltered form only (retaining this notice) for your personal, non-commercial use or use within your organisation. Apart from any use as permitted under the Copyright Act 1968, all other rights are reserved. Requests and inquiries concerning reproduction and rights should be addressed to: Commonwealth Copyright Administration Attorney General's Department Robert Garran Offices National Circuit Barton ACT 2600 or posted at; The publisher has granted permission for use of this book in this Repository. This chapter was first published in Better-practice approaches for culture-based fisheries development in Asia, ACIAR Monograph No. 120 by Australian Centre for International Agricultural Research (ACIAR).en_UK
dc.subjectSri Lankaen_UK
dc.subjectMarket failureen_UK
dc.subjectcommunity based managementen_UK
dc.subjectFishes Reproductionen_UK
dc.titleThe marketing context – understanding demand for fishen_UK
dc.typePart of book or chapter of booken_UK
dc.type.statusVoR - Version of Recorden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.citation.btitleBetter-practice approaches for culture-based fisheries development in Asiaen_UK
dc.citation.isbn1 86320 457 1en_UK
dc.publisher.addressCanberra, Australiaen_UK
dc.contributor.affiliationInstitute of Aquacultureen_UK
rioxxterms.typeBook chapteren_UK
local.rioxx.authorMurray, Francis|0000-0002-0187-1380en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.contributorDe Silva, Sena S|en_UK
local.rioxx.contributorAmarasinghe, Upali S|en_UK
local.rioxx.contributorNguyen, Thuy T T|en_UK
local.rioxx.filenameThe marketing context.pdfen_UK
local.rioxx.source1 86320 457 1en_UK
Appears in Collections:Aquaculture Book Chapters and Sections

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