|Appears in Collections:||Faculty of Health Sciences and Sport Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Technology Innovations and Consumption of Formula 1 as a TV Sport Product|
|Citation:||Schneiders C & Rocha C (2022) Technology Innovations and Consumption of Formula 1 as a TV Sport Product. Sport Marketing Quarterly, 31 (3), pp. 186-197. https://doi.org/10.32731/SMQ.313.0922.02|
|Abstract:||Drawing upon the technology acceptance model, the aim of this study was to describe the eff ects of technology innovations in Formula 1 (F1) on fans' satisfaction and commitment to consumption of F1 as a TV product, controlling for identifi cation with F1 and specifi c teams and drivers. We surveyed F1 fans (N = 449) contacted via web-based forums. Results of a structural equation modeling showed that positive perceptions of technology innovation lead to satisfaction with F1 as a TV product, which in turn leads to commitment to consumption. Highly identifi ed fans are committed to consuming the sport on TV, but they do not necessarily accept F1 new technologies. Technology changes that increase predictability and competitive unbalance are not well received and may lead to less consumption of F1 on TV. F1 managers need to make careful analysis before introducing new technology, which might decrease the TV audience for F1 races.|
|Rights:||Copyright of Sport Marketing Quarterly is the property of Fitness Information Technology, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.|
|Notes:||Christopher Schneiders, MSc, is a former sport management student at the University of Stirling. His research interest include consumer behaviors among sport fans and viewers. Claudio Rocha, PhD, is a lecturer in sport management in sport at the University of Stirling. His research interests are in social impacts of sport mega-events (mainly the ones hosted by developing nations).|
|2022_Schneiders.Rocha_F1 technology.pdf||Fulltext - Published Version||2.14 MB||Adobe PDF||View/Open|
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.