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http://hdl.handle.net/1893/34589| Appears in Collections: | Faculty of Health Sciences and Sport Letters (Published in a Journal) |
| Peer Review Status: | Unrefereed |
| Title: | Brand sharing between alcoholic drinks and non-alcoholic offerings: A challenge to Ireland’s restrictions on alcohol advertising |
| Author(s): | Critchlow, Nathan Moodie, Crawford Houghton, Frank |
| Contact Email: | nathan.critchlow@stir.ac.uk |
| Keywords: | alcohol marketing alcohol advertising alcohol promotion branding Ireland |
| Issue Date: | 17-Sep-2022 |
| Date Deposited: | 20-Sep-2022 |
| Citation: | Critchlow N, Moodie C & Houghton F (2022) Brand sharing between alcoholic drinks and non-alcoholic offerings: A challenge to Ireland’s restrictions on alcohol advertising. Irish Journal of Medical Science. https://doi.org/10.1007/s11845-022-03161-0 |
| Abstract: | In November 2022, it will be 3 years since Sect. 14 of Ireland’s Public Health (Alcohol) Act made it an offence to advertise alcohol on public transport (e.g., buses, trains, or light rail vehicles) and at designated boarding or alighting points (e.g., train stations, bus stops, or tram stops) [1]. This policy intervention is expected to contribute to a reduction in exposure to alcohol advertising given the high levels of footfall on public transport in Ireland [2] and high past-month awareness of this type of advertising prior to the ban [3].....[SEE ARTICLE FOR FULL TEXT] |
| DOI Link: | 10.1007/s11845-022-03161-0 |
| Rights: | This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is a post-peer-review, pre-copyedit version of an article published in Irish Journal of Medical Science. The final authenticated version is available online at: https://doi.org/10.1007/s11845-022-03161-0. |
| Notes: | Output Status: Forthcoming/Available Online |
| Licence URL(s): | https://storre.stir.ac.uk/STORREEndUserLicence.pdf |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IJMS_Brand_Sharing_Letter_ACCEPTED.pdf | Fulltext - Accepted Version | 643.59 kB | Adobe PDF | View/Open |
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