Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorCritchlow, Nathanen_UK
dc.contributor.authorHunt, Kateen_UK
dc.contributor.authorWardle, Heatheren_UK
dc.contributor.authorStead, Martineen_UK
dc.description.abstractChanges in gambling advertising during national COVID-19 ‘lockdowns’, when stay-at-home rules restricted participation in certain gambling activities, provides important context to variance in gambling behaviour during these periods. This study describes expenditure on paid-for gambling advertising during three national lockdowns, compares expenditure to pre-pandemic estimates, and compares changes in expenditure by subsector. Data come from an observational study of weekly expenditure on paid-for gambling advertising in the United Kingdom (n = 135 weeks; beginning 2019 to mid-2021), focusing on three COVID-19 lockdowns: (1) March-May 2020; (2) November-December 2020; and (3) January-March 2021. We descriptively analysed how total advertising expenditure in each lockdown (£GBP, inflation-adjusted) compared to the same time points in 2019, both overall and by subsector (bookmakers, lotteries, online bingo, online casino and poker, gaming, pools, mobile content). Gambling advertising expenditure during lockdown one was 38.5% lower than 2019 (£43.5 million[m] vs. £70.7 m, respectively), with decreases across all subsectors (range: -81.7% [bookmakers] to -2.8% [online bingo]). Total advertising expenditure in lockdown two was 49.3% higher than 2019 (£51.7 m vs. £34.6 m), with increases for 5/7 subsectors (range: -31.6% [mobile content] to + 103.8% [bookmakers]). In lockdown three, advertising expenditure was 5.9% higher than 2019 (£91.2 m vs. £86.1 m), with increases for 4/7 subsectors (range: -92.4% [pools] to + 49.2% [mobile content]). Reductions in advertising expenditure in lockdown one are congruent with self-reported reductions in overall gambling also observed during this period. Further research is needed to determine whether increased advertising expenditure in lockdowns two and three correlates with increased gambling, overall and for specific subsectors.en_UK
dc.relationCritchlow N, Hunt K, Wardle H & Stead M (2022) Expenditure on paid-for gambling advertising during the national COVID-19 ‘lockdowns’: An observational study of media monitoring data from the United Kingdom [Gambling advertising spend during COVID-19]. Journal of Gambling Studies.
dc.rightsThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit
dc.titleExpenditure on paid-for gambling advertising during the national COVID-19 ‘lockdowns’: An observational study of media monitoring data from the United Kingdomen_UK
dc.title.alternativeGambling advertising spend during COVID-19en_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleJournal of Gambling Studiesen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderUKRI UK Research and Innovationen_UK
dc.description.notesOutput Status: Forthcoming/Available Onlineen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.relation.funderprojectTransitions to more harmful forms of gambling during Covid-19 pandemic: behaviours and targeted marketing in young people and bettors on sporten_UK
dc.subject.tagAdvertising Regulationen_UK
dc.subject.tagCommercial Marketing and Young Peopleen_UK
dc.subject.tagHorse Racing and Gamblingen_UK
dc.subject.tagMarketing: Researchen_UK
dc.subject.tagSocial Marketingen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorCritchlow, Nathan|0000-0001-9145-8874en_UK
local.rioxx.authorHunt, Kate|0000-0002-5873-3632en_UK
local.rioxx.authorWardle, Heather|en_UK
local.rioxx.authorStead, Martine|en_UK
local.rioxx.projectES/V004549/1|UK Research and Innovation|
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

Files in This Item:
File Description SizeFormat 
Critchlow_et_al_2022.pdfFulltext - Published Version1.26 MBAdobe PDFView/Open

This item is protected by original copyright

A file in this item is licensed under a Creative Commons License Creative Commons

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.