Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/34443
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dc.contributor.authorMonaghan, Jareden_UK
dc.contributor.authorRocha, Claudioen_UK
dc.date.accessioned2022-06-23T00:11:12Z-
dc.date.available2022-06-23T00:11:12Z-
dc.date.issued2022-06-10en_UK
dc.identifier.urihttp://hdl.handle.net/1893/34443-
dc.description.abstractThis study used a quantitative content analysis and a qualitative thematic analysis to explore how the Olympic Games were framed in print media prior to two Canadian Winter Olympic referendums. Content-analysis results showed that the salient topics and the tone of newspaper articles were framed more positively prior to the successful Vancouver 2010 referendum compared with the unsuccessful Calgary 2026 referendum. The thematic analysis indicated four themes. First, news discourse emphasized the importance of Olympic vision that is congruent with host city needs. Second, the prominence of health promotion through sport as a reported theme was more associated with a successful bid. Third, the communication and quantification of intangible benefits were reported to be increasingly important so that the value of the Olympics can be assessed fairly against the everburgeoning hosting costs. Finally, the Olympic brand has been deteriorating, at least over the last 15–16 years according to print media. Implications for theory and practice are discussed.en_UK
dc.language.isoenen_UK
dc.publisherHuman Kineticsen_UK
dc.relationMonaghan J & Rocha C (2022) Print Media Framing of the Olympic Games Before Canadian Referendums: The Cases of Calgary 2026 and Vancouver 2010. International Journal of Sport Communication. https://doi.org/10.1123/ijsc.2022-0066en_UK
dc.rightsAccepted author manuscript version reprinted, by permission, from International Journal of Sport Communication, 2022, https://doi.org/10.1123/ijsc.2022-0066. © Human Kinetics, Inc.en_UK
dc.subjectsport managementen_UK
dc.subjectsport mega-eventsen_UK
dc.subjectmediaen_UK
dc.titlePrint Media Framing of the Olympic Games Before Canadian Referendums: The Cases of Calgary 2026 and Vancouver 2010en_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1123/ijsc.2022-0066en_UK
dc.citation.jtitleInternational Journal of Sport Communicationen_UK
dc.citation.issn1936-3907en_UK
dc.citation.issn1936-3915en_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.author.emailclaudio.rocha@stir.ac.uken_UK
dc.citation.date10/06/2022en_UK
dc.description.notesOutput Status: Forthcoming/Available Onlineen_UK
dc.contributor.affiliationSporten_UK
dc.identifier.wtid1822508en_UK
dc.contributor.orcid0000-0001-6337-004Xen_UK
dc.date.accepted2022-04-18en_UK
dcterms.dateAccepted2022-04-18en_UK
dc.date.filedepositdate2022-06-15en_UK
dc.subject.tagSport Managementen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorMonaghan, Jared|en_UK
local.rioxx.authorRocha, Claudio|0000-0001-6337-004Xen_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2022-06-22en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2022-06-22|en_UK
local.rioxx.filenameMonaghan.Rocha_Olympic Referenda.22_v10_ACCEPTED.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1936-3907en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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