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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Implementation of alcohol minimum unit pricing (MUP): a qualitative study with small retailers
Author(s): Stead, Martine
Eadie, Douglas
Purves, Richard I
McKell, Jennifer
Critchlow, Nathan
Angus, Kathryn
Angus, Colin
Fitzgerald, Niamh
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Keywords: alcohol policy
policy implementation
public health
qualitative research
Issue Date: 15-May-2022
Date Deposited: 16-May-2022
Citation: Stead M, Eadie D, Purves RI, McKell J, Critchlow N, Angus K, Angus C & Fitzgerald N (2022) Implementation of alcohol minimum unit pricing (MUP): a qualitative study with small retailers. Drugs: Education, Prevention and Policy.
Abstract: Minimum unit pricing for alcohol (MUP) came into effect on 1st May 2018 in Scotland, raising the price of the cheapest shop-bought alcohol. Small retailers are a key source of alcohol for communities, often located in areas of high alcohol-related harm. We sought to examine their experiences of MUP implementation and impact. We conducted semi-structured interviews in-store with 20 small retailers in central Scotland at two time points: October – November 2017 (6–7 months pre-implementation); and October – November 2018 (5–6 months post-implementation). Prior to implementation, some retailers did not understand MUP, including how prices would link to product strength, or were concerned about anticipated implementation burden. Several expressed support for reducing ‘problem’ drinking or suggested that MUP would increase alcohol prices in supermarkets bringing them into line with small retailers. Despite initial concerns, small retailers reported minimal disruption following implementation of MUP, which was generally straightforward. Compliance was taken seriously and price calculations relatively manageable. Few/no negative reactions from customers were reported. Some felt that the measure enabled them to better compete with larger retailers/supermarkets. Concerns about MUP expressed by some trade bodies prior to implementation were largely not borne out in the experiences of small retailers
DOI Link: 10.1080/09687637.2022.2075251
Rights: © 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Notes: Output Status: Forthcoming/Available Online
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