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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Plain tobacco packaging: progress, challenges, learning and opportunities
Author(s): Moodie, Crawford
Hoek, Janet
Hammond, David
Gallopel-Morvan, Karine
Sendoya, Diego
Rosen, Laura
Mucan Özcan, Burcu
van der Eijk, Yvette
Keywords: Public Health, Environmental and Occupational Health
Health (social science)
Issue Date: Mar-2022
Date Deposited: 9-May-2022
Citation: Moodie C, Hoek J, Hammond D, Gallopel-Morvan K, Sendoya D, Rosen L, Mucan Özcan B & van der Eijk Y (2022) Plain tobacco packaging: progress, challenges, learning and opportunities. Tobacco Control, 31 (2), pp. 263-271.
Abstract: The aim of this paper is to overview progress made with respect to the adoption of plain (or standardised) packaging, key challenges faced, evaluative evidence and opportunities for extending this policy. It has been a decade since Australia became the first country to require tobacco products to be sold in plain packaging; after slow initial uptake, 16 countries have now fully implemented this policy. Since 2020, plain packaging laws have become more comprehensive in some countries, expanding coverage beyond traditional tobacco products to include heated tobacco, tobacco accessories (rolling papers) and other nicotine-containing products (e-cigarettes). Laws have also become more innovative: some now ban non-biodegradable filters, include provision for a periodic change of the pack colour or require both plain packaging and health-promoting pack inserts. The tobacco industry has and will continue to use multi-jurisdictional strategies to oppose this policy. Evaluations suggest that plain packaging has improved health outcomes and has not burdened retailers, although research is limited to early policy adopters and important gaps in the literature remain. While the power of packaging as a sales tool has diminished in markets with plain packaging, tobacco companies have exploited loopholes to continue to promote their products and have increasingly focused on filter innovations. Opportunities exist for governments to strengthen plain packaging laws.
DOI Link: 10.1136/tobaccocontrol-2021-056559
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