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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/34002
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dc.contributor.authorBernardi, Chiara Len_UK
dc.contributor.authorAlhamdan, Noufen_UK
dc.date.accessioned2022-03-05T01:10:49Z-
dc.date.available2022-03-05T01:10:49Z-
dc.date.issued2022-02-01en_UK
dc.identifier.urihttp://hdl.handle.net/1893/34002-
dc.description.abstractSocial media listening and monitoring of user-generated content (UGC) in commercial marketing is central to measuring social media users' perceptions of a brand or company. Applications of social media analytics (SMA) have become common practice in marketing and are employed to predict consumer behavior. However, critical reflections on SMA applications to nonprofit marketing are lacking, despite the increased usage of SMA by nonprofit organizations.en_UK
dc.language.isoenen_UK
dc.publisherWileyen_UK
dc.relationBernardi CL & Alhamdan N (2022) Social media analytics for nonprofit marketing: #Downsyndrome on Twitter and Instagram. Journal of Philanthropy and Marketing. https://doi.org/10.1002/nvsm.1739en_UK
dc.rights© 2022 The Authors. Journal of Philanthropy and Marketing published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License (https://creativecommons.org/licenses/by-nc-nd/4.0/), which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_UK
dc.subjectMarketingen_UK
dc.subjectStrategy and Managementen_UK
dc.subjectEconomics and Econometricsen_UK
dc.titleSocial media analytics for nonprofit marketing: #Downsyndrome on Twitter and Instagramen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1002/nvsm.1739en_UK
dc.citation.jtitleJournal of Philanthropy and Marketingen_UK
dc.citation.issn2691-1361en_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderThe Carnegie Trusten_UK
dc.citation.date01/02/2022en_UK
dc.description.notesOutput Status: Forthcoming/Available Onlineen_UK
dc.contributor.affiliationCommunications, Media and Cultureen_UK
dc.contributor.affiliationKing Saud University, Saudi Arabiaen_UK
dc.identifier.scopusid2-s2.0-85123928882en_UK
dc.identifier.wtid1796929en_UK
dc.contributor.orcid0000-0002-1637-4627en_UK
dc.date.accepted2021-12-18en_UK
dcterms.dateAccepted2021-12-18en_UK
dc.date.filedepositdate2022-03-04en_UK
dc.subject.tagMarketingen_UK
dc.subject.tagSocial Mediaen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorBernardi, Chiara L|0000-0002-1637-4627en_UK
local.rioxx.authorAlhamdan, Nouf|en_UK
local.rioxx.projectProject ID unknown|The Carnegie Trust|en_UK
local.rioxx.freetoreaddate2022-03-04en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc-nd/4.0/|2022-03-04|en_UK
local.rioxx.filenameBernardi-Alhamdan-JPM-2022.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source2691-1361en_UK
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