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Appears in Collections:Faculty of Health Sciences and Sport Research Reports
Title: Alcohol marketing during the 2020 Six Nations Championship
Author(s): Purves, Richard I
Critchlow, Nathan
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Citation: Purves RI & Critchlow N (2021) Alcohol marketing during the 2020 Six Nations Championship. Scottish Health Action on Alcohol Problems (SHAAP), Institute of Alcohol Studies (IAS) and Alcohol Action Ireland (AAI). Edinburgh.
Issue Date: Sep-2021
Date Deposited: 8-Oct-2021
Abstract: This project looks at the prevalence of alcohol advertising in the 2020 Six Nations, how this differs across host countries in relation to their marketing policies and the implications of Ireland’s upcoming 12 November 2021 marketing policy changes. Researchers at the University of Stirling counted references to alcohol during matches between UK countries, and looked at the measures in place throughout other countries like France, to reduce alcohol marketing in sports. Recommendations have been developed from this evidence for research, policy and practise, in order to break the link between alcohol and sports and reduce alcohol harms. Key recommendations of the report include: - Adopting stricter alcohol marketing regulations to ensure fewer children are exposed to direct alcohol advertising during events of this scale. - Preventing loophole approaches from drinks companies which allow ‘alibi marketing’ tactics to continue to market products indirectly. - Restricting the marketing of alcohol and implementing a ban on sports sponsorship in Scotland to restrict minor’s exposure to harmful products and to break the link between alcohol and sports.
Type: Research Report
Rights: The publisher has not responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Institute for Social Marketing
Institute for Social Marketing
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