Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/32783
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dc.contributor.authorNewberry Le Vay, Jessicaen_UK
dc.contributor.authorCritchlow, Nathanen_UK
dc.contributor.authorVohra, Jyotsnaen_UK
dc.date.accessioned2021-06-26T00:00:43Z-
dc.date.available2021-06-26T00:00:43Z-
dc.date.issued2019-09en_UK
dc.identifier.urihttp://hdl.handle.net/1893/32783-
dc.description.abstractBackground: Marketing for food and drinks high in fat, salt and sugar (HFSS) are known to negatively influence dietary-related knowledge, attitudes and health outcomes such as overweight and obesity. It is crucial to address the alarming UK childhood obesity rates; a child with obesity is five times more likely to become an adult with obesity, and overweight and obesity causes 13 types of cancer. Digital marketing is now as, or more, prevalent in young people’s lives than TV advertising. More evidence is needed to understand the mechanisms by which the influence of HFSS marketing occurs, and to underpin policy action to ensure marketing regulation is fit for purpose in the current marketing landscape. Aims: To explore trends over time in children and young people’s dietary perceptions and attitudes and behaviours across all forms of HFSS marketing, particularly digital. Methods: A nationally representative online cross-sectional UK survey of 11–19 year olds (n=3286), is being performed. This survey builds on the first wave of the YOPS (conducted in 2017), updated to reflect the 2019 policy context and to focus specifically on digital HFSS marketing. A qualitative scoping study of focus groups with 11–19 year olds was conducted by ScotCen to inform survey design for the digital HFSS marketing component. Survey recruitment is being conducted by YouGov through their online panel. Linear regression will be performed, controlling for demographic factors, to test for associations between different forms of HFSS marketing exposure and HFSS consumption. Data collection will be complete by August 2019. Results: Data will give self-reported consumption of HFSS products, HFSS marketing exposure across platforms, and digital media use and engagement. Results will provide insight into whether the impact of HFSS marketing has changed over the past two years, and build the evidence on the impact of digital HFSS marketing. Discussion: This study builds a picture of how the impact that HFSS marketing has on children and young people’s dietary-related behaviours and health outcomes may have changed over time. It will explore the link between digital marketing and young people’s dietary behaviours, and support policy-making around HFSS marketing regulation.en_UK
dc.language.isoenen_UK
dc.publisherBioScientificaen_UK
dc.relationNewberry Le Vay J, Critchlow N & Vohra J (2019) "It's got adverts… Always, always there": Change over time in the impact of junk food marketing on children and young people's dietary behaviours [YOPS Poster]. In: UK Congress on Obesity 2019. Obesity Abstracts, Volume 1. UK Congress on Obesity 2019, Leeds, 12.09.2019-13.09.2019. Bristol: BioScientifica, p. P50. https://doi.org/10.1530/obabs.01.P50en_UK
dc.relation.ispartofseriesObesity Abstracts, Volume 1en_UK
dc.rightsAuthors retain copyright. Proper attribution of authorship and correct citation details should be given.en_UK
dc.rights.urihttps://storre.stir.ac.uk/STORREEndUserLicence.pdfen_UK
dc.subjectobesityen_UK
dc.title"It's got adverts… Always, always there": Change over time in the impact of junk food marketing on children and young people's dietary behavioursen_UK
dc.title.alternativeYOPS Posteren_UK
dc.typeConference Paperen_UK
dc.identifier.doi10.1530/obabs.01.P50en_UK
dc.citation.issn2632-9808en_UK
dc.citation.spageP50en_UK
dc.citation.publicationstatusPublisheden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderCRUK Cancer Research UKen_UK
dc.author.emailnathan.critchlow@stir.ac.uken_UK
dc.citation.btitleUK Congress on Obesity 2019en_UK
dc.citation.conferencedates2019-09-12 - 2019-09-13en_UK
dc.citation.conferencelocationLeedsen_UK
dc.citation.conferencenameUK Congress on Obesity 2019en_UK
dc.publisher.addressBristolen_UK
dc.description.notesOutput Type: Posteren_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.identifier.wtid1462833en_UK
dc.contributor.orcid0000-0001-9145-8874en_UK
dc.date.accepted2019-01-01en_UK
dcterms.dateAccepted2019-01-01en_UK
dc.date.filedepositdate2019-10-10en_UK
dc.relation.funderprojectNathan Critchlow Secondment CRUKen_UK
dc.relation.funderref06/19en_UK
dc.subject.tagChildren and Marketingen_UK
dc.subject.tagCommercial Marketing and Young Peopleen_UK
dc.subject.tagFood Marketingen_UK
dc.subject.tagMarketingen_UK
dc.subject.tagMarketing: Food and Nutritionen_UK
dc.subject.tagSocial Marketingen_UK
dc.subject.tagTobacco, Alcohol and Food Marketingen_UK
dc.subject.tagYoung Peopleen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeConference Paper/Proceeding/Abstracten_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorNewberry Le Vay, Jessica|en_UK
local.rioxx.authorCritchlow, Nathan|0000-0001-9145-8874en_UK
local.rioxx.authorVohra, Jyotsna|en_UK
local.rioxx.project06/19|Cancer Research UK|http://dx.doi.org/10.13039/501100000289en_UK
local.rioxx.freetoreaddate2021-06-24en_UK
local.rioxx.licencehttps://storre.stir.ac.uk/STORREEndUserLicence.pdf|2021-06-24|en_UK
local.rioxx.filenameUKCO Poster Presentation - YOPS v2.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source2632-9808en_UK
Appears in Collections:Faculty of Health Sciences and Sport Conference Posters

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