Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/30939
Appears in Collections:Communications, Media and Culture Journal Articles
Peer Review Status: Refereed
Title: Women in Public Relations (1982-2019)
Author(s): Topic, Martina
Cunha, Maria Joao
Reigstad, Amelia
Jelen-Sanchez, Alenka
Moreno, Ángeles
Contact Email: alenka.jelen@stir.ac.uk
Keywords: Public Relations
Career Development
Communication Practitioner
Diversity Management
Issue Date: 7-Apr-2020
Citation: Topic M, Cunha MJ, Reigstad A, Jelen-Sanchez A & Moreno Á (2020) Women in Public Relations (1982-2019). Journal of Communication Management. https://doi.org/10.1108/JCOM-11-2019-0143
Abstract: In this paper, the current literature on women in public relations has been analysed to establish trends and areas of inquiry in the literature and identify research gaps for future research. A total of 223 articles have been empirically analysed using thematic analysis to identify trends in the existing literature. The data has been coded and analysed per decade (1982-1989, 1990-1999, 2000-2009, 2010-2019). The articles have been identified by searching major journals in the field of public relations and communications, as well as snowballing from identified articles. The results show that the majority of academic articles have been produced by using lived experiences of women working in the public relations industry and thus reflect the professional situation of female public relations employees. The results show that the position of women has reached a full circle in four decades of research and returned to the discriminatory work environment. Finally, the results show that a liberal feminist perspective has an advantage in the literature since the majority of works have been produced in the US, however, there is an increase in authors calling for the use of socialist and radical feminism. The paper provides a comprehensive literature review of works published in the field. The paper takes an empirical approach to the analysis rather than the descriptive one, which helped in identifying major trends in the research and identified a research gap for future inquiries.
DOI Link: 10.1108/JCOM-11-2019-0143
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Notes: Output Status: Forthcoming/Available Online

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