Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/30904
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dc.contributor.authorPurves, Richarden_UK
dc.contributor.authorCritchlow, Nathanen_UK
dc.contributor.authorMorgan, Amberen_UK
dc.contributor.authorStead, Martineen_UK
dc.contributor.authorDobbie, Fionaen_UK
dc.date.accessioned2020-03-31T00:09:55Z-
dc.date.available2020-03-31T00:09:55Z-
dc.date.issued2020-07en_UK
dc.identifier.urihttp://hdl.handle.net/1893/30904-
dc.description.abstractObjective: Gambling operators in the United Kingdom have introduced a voluntary ban on adverts broadcast during televised sport before 21:00 (the 'whistle-to-whistle' ban). To inform debates around the potential effectiveness of this ban, we examine the frequency and nature of gambling marketing in televised broadcasts across professional sporting events. Study Design: Frequency analysis of verbal and visual gambling marketing references during television broadcasts of football (n=5), tennis, Formula 1, boxing and rugby union (each n=1) from 2018. Methods: For each gambling reference, we coded: whether it appeared in-play or out-of-play; location (e.g. pitch-side advertising); format (e.g. branded merchandise); duration (seconds); number of identical references visible simultaneously; brand; and presence of age restriction or harm reduction messages. Results: Boxing contained the most gambling references, on average, per broadcast minute (4.70 references), followed by football (2.75), rugby union (0.55), and tennis (0.11). Formula 1 contained no gambling references. In boxing, references most frequently appeared within the area-of-play. For football and rugby union, references most frequently appeared around the pitch border or within the area-of-play (e.g. branded shirts). Only a small minority of references were for adverts during commercial breaks that would be subject to the whistle-to-whistle ban(e.g. 2% of references in football). Less than 1% of references in boxing, and only 3% of references in football, contained age restriction or harm-reduction messages. Conclusions: As gambling sponsorship extends much beyond adverts in commercial breaks, the 'whistle-to-whistle' ban will have limited effect on gambling exposure. Gambling sponsorship activities rarely contain harm reduction messages.en_UK
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.relationPurves R, Critchlow N, Morgan A, Stead M & Dobbie F (2020) Examining the frequency and nature of gambling marketing in televised broadcasts of professional sporting events in the United Kingdom. Public Health, 184, pp. 71-78. https://doi.org/10.1016/j.puhe.2020.02.012en_UK
dc.rightsThis is an open access article distributed under the terms of the Creative Commons CC-BY license (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You are not required to obtain permission to reuse this article.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en_UK
dc.subjectgamblingen_UK
dc.subjectsponsorshipen_UK
dc.subjectsportsen_UK
dc.subjecttelevisionen_UK
dc.subjectmarketingen_UK
dc.subjectadvertisingen_UK
dc.titleExamining the frequency and nature of gambling marketing in televised broadcasts of professional sporting events in the United Kingdomen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2020-04-02en_UK
dc.identifier.doi10.1016/j.puhe.2020.02.012en_UK
dc.identifier.pmid32248984en_UK
dc.citation.jtitlePublic Healthen_UK
dc.citation.issn1476-5616en_UK
dc.citation.issn0033-3506en_UK
dc.citation.volume184en_UK
dc.citation.spage71en_UK
dc.citation.epage78en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderRGT Responsible Gambling Trusten_UK
dc.author.emailnathan.critchlow@stir.ac.uken_UK
dc.citation.date02/04/2020en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.identifier.isiWOS:000560019400013en_UK
dc.identifier.scopusid2-s2.0-85082648420en_UK
dc.identifier.wtid1571921en_UK
dc.contributor.orcid0000-0002-6527-0218en_UK
dc.contributor.orcid0000-0001-9145-8874en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dc.contributor.orcid0000-0002-8294-8203en_UK
dc.date.accepted2020-02-18en_UK
dcterms.dateAccepted2020-02-18en_UK
dc.date.filedepositdate2020-02-19en_UK
dc.relation.funderprojectThe Effect of Gambling Marketing and Advertising on Children, Young People and Vulnerable Peopleen_UK
dc.relation.funderrefsee attached agreementen_UK
dc.subject.tagAdvertising Regulationen_UK
dc.subject.tagCommercial Marketing and Young Peopleen_UK
dc.subject.tagHorse Racing and Gamblingen_UK
dc.subject.tagMarketingen_UK
dc.subject.tagMarketing: Researchen_UK
dc.subject.tagProtecting Children and Young People in Sporten_UK
dc.subject.tagSocial Marketingen_UK
dc.subject.tagSport in Societiesen_UK
dc.subject.tagSports Policyen_UK
rioxxterms.apcpaiden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorPurves, Richard|0000-0002-6527-0218en_UK
local.rioxx.authorCritchlow, Nathan|0000-0001-9145-8874en_UK
local.rioxx.authorMorgan, Amber|en_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorDobbie, Fiona|0000-0002-8294-8203en_UK
local.rioxx.projectsee attached agreement|Responsible Gambling Trust|http://dx.doi.org/10.13039/501100000626en_UK
local.rioxx.freetoreaddate2020-04-02en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2020-04-02en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by/4.0/|2020-04-02|en_UK
local.rioxx.filename1-s2.0-S0033350620300512-main.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1476-5616en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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