Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/30885
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Adolescents' reactions to, and perceptions of, dissuasive cigarettes: A focus group study in Scotland
Author(s): Mitchell, Danielle
Moodie, Crawford
Critchlow, Nathan
Bauld, Linda
Contact Email: nathan.critchlow@stir.ac.uk
Keywords: dissuasive cigarettes
tobacco control
focus groups
adolescents
Issue Date: 2-Mar-2020
Citation: Mitchell D, Moodie C, Critchlow N & Bauld L (2020) Adolescents' reactions to, and perceptions of, dissuasive cigarettes: A focus group study in Scotland. Drugs: Education, Prevention, and Policy. https://doi.org/10.1080/09687637.2020.1732300
Abstract: The cigarette stick, as the primary form of packaging and the object of consumption, is an increasingly important marketing tool for tobacco companies. It could, however, also be used to communicate health messaging. We therefore explore adolescents’ perceptions of cigarettes designed to dissuade smoking. Eight focus groups were conducted with 16-17 year-olds in Scotland (n=36) between November 2017 and November 2018. Groups were segmented by gender and smoking status. Participants were shown four dissuasive cigarettes; one displaying the warning ‘Smoking kills’; one featuring the word ‘TOXIC’ and a skull and crossbones image; and two unattractively colored cigarettes (darker and lighter green). For comparison, participants were also shown a standard cigarette (white cigarette paper and imitation cork filter). All four dissuasive cigarettes were considered less attractive and more harmful than the standard cigarette, particularly among never-smokers. Some participants considered the green cigarettes to be ugly, and the on-cigarette warnings to be embarrassing and off-putting. Although reactions were mostly negative for all four dissuasive cigarettes, participants considered the on-cigarette warnings more off-putting than the green cigarettes. Participants did not generally believe that the dissuasive cigarettes would encourage cessation among established smokers, but that they may deter uptake among young people.
DOI Link: 10.1080/09687637.2020.1732300
Rights: [Mitchell et al. - DEPP - Diss Cigs (2020).pdf] The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
[DEPP - Diss Cigs (Accepted Version).pdf] This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Drugs: Education, Prevention, and Policy on 02 Mar 2020, available online: http://www.tandfonline.com/10.1080/09687637.2020.1732300
Notes: Output Status: Forthcoming/Available Online

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