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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Parents' and carers' awareness and perceptions of UK supermarket policies on less healthy food at checkouts: A qualitative study
Author(s): Ford, Allison
Eadie, Douglas
Adams, Jean
Adamson, Ashley
White, Martin
Stead, Martine
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Keywords: Food policy
Issue Date: 1-Apr-2020
Date Deposited: 2-Dec-2019
Citation: Ford A, Eadie D, Adams J, Adamson A, White M & Stead M (2020) Parents' and carers' awareness and perceptions of UK supermarket policies on less healthy food at checkouts: A qualitative study. Appetite, 147, Art. No.: 104541.
Abstract: Background In the retail environment strategic placement of food influences purchasing. Foods placed at checkouts have tended to be less healthy. In response to consumer concern some UK supermarkets voluntarily committed to removing less healthy food from their checkouts. We explored qualitatively the perceptions and experiences of parents and carers of younger children regarding food at supermarket checkouts, supermarket checkout food policies, and other supermarket stimuli which influences purchasing. Methods Twelve focus groups were conducted in urban central Scotland with 91 parents/carers of primary school aged children (aged 5–11 years). Results The availability of less healthy foods at checkouts was perceived as problematic, encouraging purchase requests by children and impulse buys by adults. Parents/carers were aware of a change in some supermarkets where less healthy foods had been replaced with healthier items and they were supportive of supermarket policies that placed restrictions on checkout food. Many parents/carers welcomed product-free checkouts, however the whole supermarket was perceived as manipulative and stimulating. Conclusion Voluntary supermarket policies which clearly and consistently restrict the placement of less healthy foods at checkouts have been welcomed by parents/carers of young children. Given that marketing strategies throughout the whole supermarket were viewed as problematic, public health policymakers and advocacy groups may want to encourage supermarkets to develop broader policies to support healthier food purchasing.
DOI Link: 10.1016/j.appet.2019.104541
Rights: This is an open access article distributed under the terms of the Creative Commons CC-BY license (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You are not required to obtain permission to reuse this article.
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