Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/29912
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: A cross-sectional survey in the United Kingdom
Other Titles: Awareness of health messages and product-related information on packaging
Author(s): Critchlow, Nathan
Jones, Daniel
Moodie, Crawford
MacKintosh, Anne Marie
Fitzgerald, Niamh
Hooper, Lucie
Thomas, Christopher
Vohra, Jyotsna
Contact Email: nathan.critchlow@stir.ac.uk
Keywords: alcohol labelling
alcohol packaging
health messages
health warnings
social marketing
young people
Issue Date: 19-Jul-2019
Citation: Critchlow N, Jones D, Moodie C, MacKintosh AM, Fitzgerald N, Hooper L, Thomas C & Vohra J (2019) Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: A cross-sectional survey in the United Kingdom [Awareness of health messages and product-related information on packaging]. Journal Of Public Health. https://doi.org/10.1093/pubmed/fdz080
Abstract: Background: Alcohol packaging can be used to communicate product-related information, health messages, and health warnings to consumers. We examined awareness and recall of such information and messaging among adolescents in the United Kingdom. Method: A cross-sectional survey was conducted with 11-19 year olds in the United Kingdom (n=3,399), with participants asked if they had seen any information, health messages or warnings on alcohol packaging in the past month (Yes/No) and, if so, what they recalled. We also assessed higher-risk drinking among current drinkers (>5 Alcohol Use Disorders Identification Test-Consumption) and susceptibility to consume among never-drinkers. Results: One-third (32%) of participants had seen information, health messages or warnings on alcohol packaging. Chi-Square tests showed awareness was greater for current drinkers than never-drinkers (46% vs. 19%; p < 0.001), higher-risk drinkers than lower-risk drinkers (55% vs. 39%; P < 0.001), and susceptible never-drinkers than non-susceptible never-drinkers (21% vs. 16%; P = 0.01). Ten messages were recalled, with drinking responsibly (18%) and not drinking during pregnancy (13%) most recalled. Conclusion Most young drinkers, including almost half of higher-risk drinkers, did not recall seeing any information, health messages or warnings on alcohol packaging in the past month, suggesting that current labelling is failing to reach this key audience.
DOI Link: 10.1093/pubmed/fdz080
Rights: © The Author(s) 2019. Published by Oxford University Press on behalf of Faculty of Public Health. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.
Notes: Output Status: Forthcoming/Available Online

Files in This Item:
File Description SizeFormat 
Awareness of health related information on packaging (Published).pdfFulltext - Published Version196.52 kBAdobe PDFView/Open



This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.