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Appears in Collections:Faculty of Health Sciences and Sport Policy Documents
Title: Smokers' response to standardised tobacco packaging
Author(s): Moodie, Crawford
Brose, Leonie S
Lee, Hyun S
Power, Emily
Bauld, Linda
Keywords: smoking
public health
Issue Date: Mar-2019
Date Deposited: 5-Jun-2019
Citation: Moodie C, Brose LS, Lee HS, Power E & Bauld L (2019) Smokers' response to standardised tobacco packaging. University of Stirling. Stirling.
Abstract: In May 2017, the UK became the third country to fully implement standardised tobacco packaging. The requirement was phased in, with companies given 12 months from May 2016 to make the transition from fully-branded to plain, standardised cartons. The policy was introduced by the UK Government following the report of the independent review into standardised packaging of tobacco. The Review concluded that the introduction of standardised packaging, as part of a comprehensive policy of tobacco control, would be very likely over time to contribute to a modest yet important reduction in smoking prevalence. Additionally, the UK Department of Health estimates that standardised packaging will have a net benefit to government of £25 billion ten years post-implementation. However, the review also acknowledged that its conclusions were based on limited evidence. This briefing paper, summarising one of the first studies to explore how smokers responded to standardised packaging in the UK, adds to the body of evidence on the likely effect of standardised packaging on tobacco consumption. In doing so, it provides policymakers with a robust tool by which to evaluate the initial impact of the policy.
Type: Policy Document
Rights: Proper attribution of authorship and correct citation details should be given.
Affiliation: Institute for Social Marketing
King's College London
King's College London
Cancer Research UK
University of Edinburgh

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