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Title: Penguin celebrates its 80th birthday – and cashes in on its past
Author(s): Squires, Claire
Spencer, Alec
Keywords: Books
Issue Date: 25-Feb-2015
Date Deposited: 29-May-2019
Publisher: The Conversation Trust
Citation: Squires C & Spencer A (2015) Penguin celebrates its 80th birthday – and cashes in on its past. The Conversation. 25.02.2015.
Abstract: First paragraph: Hanging “Established 1935” over your door does nothing to drive business. After all, 80 years is not a particularly long time for a publisher to have been in operation with many publishing companies having substantially longer pedigrees. Faber & Faber celebrated its 80th anniversary in 2009, and the origins of companies including HarperCollins, Hodder Headline, and most notably Oxford University Press, extend far back into previous centuries.
Type: Newspaper/Magazine Article
Rights: The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at:
Affiliation: English Studies
ASS Management and Support Team - LEGACY
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