Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/29549
Appears in Collections:Communications, Media and Culture Journal Articles
Peer Review Status: Refereed
Title: Metaphoricity in the real estate showroom: Affordance spaces for sensorimotor shopping
Author(s): Harrison, Simon
Fleming, David
Contact Email: david.fleming@stir.ac.uk
Keywords: metaphoricity
showrooms
advertising
ecological cognition
affordance space
Issue Date: 2019
Citation: Harrison S & Fleming D (2019) Metaphoricity in the real estate showroom: Affordance spaces for sensorimotor shopping. Metaphor and Symbol, 34 (1), pp. 45-60. https://doi.org/10.1080/10926488.2019.1591717
Abstract: This paper adopts an ecological view of cognition to analyse the role of the environ-ment in scaffolding metaphorical experience. Using ethnographic material collected from two real estate showrooms in China, we describe how each showroom setting is equipped with to-be-phenomenologically-experienced objects designed to stimulate desirable sensorimotor experiences and altered bodily states during the guided show-room tours. By analysing the qualities of such settings and identifying the processes through which visitors become environmentally coupled—including active and pas-sive touch in highly organized auditory, olfactory, and gustatory environs—we demonstrate how the showrooms constitute an affordance space for enacting meta-phoricity through doubleness in experience. Implications for conceptual metaphor theory relating to the nature of environments and bodies are discussed.
DOI Link: 10.1080/10926488.2019.1591717
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Metaphor and Symbol on 02 May 2019, available online: http://www.tandfonline.com/10.1080/10926488.2019.1591717.

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