Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/29477
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dc.contributor.authorStead, Martineen_UK
dc.contributor.authorAngus, Kathrynen_UK
dc.contributor.authorLangley, Tessaen_UK
dc.contributor.authorKatikireddi, Srinivasa Vittalen_UK
dc.contributor.authorHinds, Kateen_UK
dc.contributor.authorHilton, Shonaen_UK
dc.contributor.authorLewis, Sarahen_UK
dc.contributor.authorThomas, Jamesen_UK
dc.contributor.authorCampbell, Mhairien_UK
dc.contributor.authorYoung, Benen_UK
dc.contributor.authorBauld, Lindaen_UK
dc.date.accessioned2019-05-11T00:04:16Z-
dc.date.available2019-05-11T00:04:16Z-
dc.date.issued2019-05en_UK
dc.identifier.urihttp://hdl.handle.net/1893/29477-
dc.description.abstractBackground Mass media campaigns can be used to communicate public health messages at the population level. Although previous research has shown that they can influence health behaviours in some contexts, there have been few attempts to synthesise evidence across multiple health behaviours. Objectives To (1) review evidence on the effective use of mass media in six health topic areas (alcohol, diet, illicit drugs, physical activity, sexual and reproductive health and tobacco), (2) examine whether or not effectiveness varies with different target populations, (3) identify characteristics of mass media campaigns associated with effectiveness and (4) identify key research gaps. Design The study comprised (1) a systematic review of reviews, (2) a review of primary studies examining alcohol mass media campaigns, (3) a review of cost-effectiveness evidence and (4) a review of recent primary studies of mass media campaigns conducted in the UK. A logic model was developed to inform the reviews. Public engagement activities were conducted with policy, practitioner and academic stakeholders and with young people. Results The amount and strength of evidence varies across the six topics, and there was little evidence regarding diet campaigns. There was moderate evidence that mass media campaigns can reduce sedentary behaviour and influence sexual health-related behaviours and treatment-seeking behaviours (e.g. use of smoking quitlines and sexual health services). The impact on tobacco use and physical activity was mixed, there was limited evidence of impact on alcohol use and there was no impact on illicit drug behaviours. Mass media campaigns were found to increase knowledge and awareness across several topics, and to influence intentions regarding physical activity and smoking. Tobacco and illicit drug campaigns appeared to be more effective for young people and children but there was no or inconsistent evidence regarding effectiveness by sex, ethnicity or socioeconomic status. There was moderate evidence that tobacco mass media campaigns are cost-effective, but there was weak or limited evidence in other topic areas. Although there was limited evidence on characteristics associated with effectiveness, longer or greater intensity campaigns were found to be more effective, and messages were important, with positive and negative messages and social norms messages affecting smoking behaviour. The evidence suggested that targeting messages to target audiences can be effective. There was little evidence regarding the role that theory or media channels may play in campaign effectiveness, and also limited evidence on new media. Limitations Statistical synthesis was not possible owing to considerable heterogeneity across reviews and studies. The focus on review-level evidence limited our ability to examine intervention characteristics in detail. Conclusions Overall, the evidence is mixed but suggests that (1) campaigns can reduce sedentary behaviour, improve sexual health and contribute to smoking cessation, (2) tobacco control campaigns can be cost-effective, (3) longer and more intensive campaigns are likely to be more effective and (4) message design and targeting campaigns to particular population groups can be effective. Future work Future work could fill evidence gaps regarding diet mass media campaigns and new-media campaigns, examine cost-effectiveness in areas other than tobacco and explore the specific contribution of mass media campaigns to multicomponent interventions and how local, regional and national campaigns can work together.en_UK
dc.language.isoenen_UK
dc.publisherNational Institute for Health Researchen_UK
dc.relationStead M, Angus K, Langley T, Katikireddi SV, Hinds K, Hilton S, Lewis S, Thomas J, Campbell M, Young B & Bauld L (2019) Mass media to communicate public health messages in six health topic areas: a systematic review and other reviews of the evidence. Public Health Research, 7 (8), pp. 1-206. https://doi.org/10.3310/phr07080en_UK
dc.rightsPermission to reproduce material from this published report is covered by the UK government’s non-commercial licence for public sector information: http://www.nationalarchives.gov.uk/doc/non-commercial-government-licence/version/2/en_UK
dc.rights.urihttp://www.nationalarchives.gov.uk/doc/non-commercial-government-licence/version/2/en_UK
dc.titleMass media to communicate public health messages in six health topic areas: a systematic review and other reviews of the evidenceen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.3310/phr07080en_UK
dc.identifier.pmid31046212en_UK
dc.citation.jtitlePublic Health Researchen_UK
dc.citation.issn2050-439Xen_UK
dc.citation.issn2050-4381en_UK
dc.citation.volume7en_UK
dc.citation.issue8en_UK
dc.citation.spage1en_UK
dc.citation.epage206en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderPublic Health Research Programmeen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Nottinghamen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationUniversity College Londonen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationUniversity of Nottinghamen_UK
dc.contributor.affiliationUniversity College Londonen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationUniversity of Nottinghamen_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.identifier.wtid1278233en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dc.contributor.orcid0000-0002-5351-4422en_UK
dc.contributor.orcid0000-0001-9560-1148en_UK
dc.contributor.orcid0000-0001-6593-9092en_UK
dc.contributor.orcid0000-0002-2092-5700en_UK
dc.contributor.orcid0000-0003-0633-8152en_UK
dc.contributor.orcid0000-0001-5308-6619en_UK
dc.contributor.orcid0000-0003-4805-4190en_UK
dc.contributor.orcid0000-0002-4416-7270en_UK
dc.contributor.orcid0000-0001-6451-9360en_UK
dc.date.accepted2018-05-01en_UK
dc.date.filedepositdate2019-05-10en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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