Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/29097
Appears in Collections:Communications, Media and Culture Book Chapters and Sections
Title: Sport, the media, and strategic communications management
Author(s): Haynes, Richard
Boyle, Raymond
Contact Email: r.b.haynes@stir.ac.uk
Editor(s): Hassan, D
Citation: Haynes R & Boyle R (2018) Sport, the media, and strategic communications management. In: Hassan D (ed.) Managing Sport Business: An Introduction. 2nd ed. Foundations of Sport Management. Abingdon: Routledge, pp. 478-501. https://www.routledge.com/Managing-Sport-Business-An-Introduction-2nd-Edition/Hassan/p/book/9781138291386
Keywords: Sport
communications
media
management
Issue Date: 2018
Series/Report no.: Foundations of Sport Management
Abstract: This chapter focuses on the sports industry and its relationship with media industries. The first part of the chapter highlights a number of issues around the engagement of the sports industry with the emerging digital media environment and the opportunities and challenges that digital platforms offer media managers. This section also offers a case study regarding the British Broadcasting Corporation’s (BBC) digital sports strategy with regard to Olympic coverage. The second part of the chapter focuses on issues for media managers relating to the developing relationship between digital media, journalism and public relations. Specifically we focus on the theme of reputation management for sports stars and offer case studies around two high-profile cases that emerged in 2010 involving golfer Tiger Woods and England and Chelsea footballer John Terry.
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
URL: https://www.routledge.com/Managing-Sport-Business-An-Introduction-2nd-Edition/Hassan/p/book/9781138291386

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