Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/29041
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dc.contributor.authorCritchlow, Nathanen_UK
dc.contributor.authorMacKintosh, Anne Marieen_UK
dc.contributor.authorThomas, Christopheren_UK
dc.contributor.authorHooper, Lucieen_UK
dc.contributor.authorVohra, Jyotsnaen_UK
dc.date.accessioned2019-03-20T01:08:59Z-
dc.date.available2019-03-20T01:08:59Z-
dc.date.issued2019-06en_UK
dc.identifier.othere025297en_UK
dc.identifier.urihttp://hdl.handle.net/1893/29041-
dc.description.abstractObjectives: To explore awareness of alcohol marketing and ownership of alcohol branded merchandise in adolescents and young adults in the United Kingdom (UK), what factors are associated with awareness and ownership, and what association awareness and ownership has with alcohol consumption, higher-risk drinking, and susceptibility. Design: Online cross-sectional survey conducted April–May 2017. Setting: UK. Participants: Adolescents and young adults aged 11-19 years old in the UK (n=3,399). Main outcome measures: Alcohol Use Disorders Identification Test–Consumption (AUDIT-C) (0-12) and indication of higher-risk consumption (>5 AUDIT-C) in current drinkers. Susceptibility to drink (Yes/No) in never drinkers. Results: Eighty-two percent of respondents were aware of at least one form of alcohol marketing in the past month and 17% owned branded merchandise. Chi-square tests found that awareness of marketing and ownership of branded merchandise varied within drinking variables. For example, higher awareness of alcohol marketing was associated with being a current drinker (χ2=114.04, p < 0.001), higher-risk drinking (χ2=85.84, p < 0.001), and perceived parental (χ2=63.06, p < 0.001) and peer approval of consumption (χ2=73.08, p < 0.001). Among current drinkers, multivariate regressions (controlling for demographics and covariates) found that marketing awareness and owning branded merchandise was positively associated with AUDIT-C score and higher-risk consumption. For example, current drinkers reporting medium marketing awareness were twice as likely to be higher-risk drinkers as those reporting low awareness (AOR=2.18, 95% CI: 1.39-3.42, pen_UK
dc.language.isoenen_UK
dc.publisherBMJ Publishing Groupen_UK
dc.relationCritchlow N, MacKintosh AM, Thomas C, Hooper L & Vohra J (2019) Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK [Alcohol marketing and consumption in young people in the UK]. BMJ Open, 9 (3), Art. No.: e025297. https://doi.org/10.1136/bmjopen-2018-025297en_UK
dc.rights© Author(s) (or their employer(s)) 2019. Re-use permitted under CC BY. Published by BMJ. This is an open access article distributed in accordance with the Creative Commons Attribution 4.0 Unported (CC BY 4.0) license, which permits others to copy, redistribute, remix, transform and build upon this work for any purpose, provided the original work is properly cited, a link to the licence is given, and indication of whether changes were made. See: https://creativecommons.org/licenses/by/4.0/.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en_UK
dc.subjectAlcohol marketingen_UK
dc.subjectYoung peopleen_UK
dc.subjectHigher-risk drinkingen_UK
dc.subjectAlcohol Advertisingen_UK
dc.subjectSusceptibilityen_UK
dc.subjectSurveyen_UK
dc.subjectPublic Healthen_UK
dc.subjectHealth Policyen_UK
dc.titleAwareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UKen_UK
dc.title.alternativeAlcohol marketing and consumption in young people in the UKen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1136/bmjopen-2018-025297en_UK
dc.identifier.pmid30872548en_UK
dc.citation.jtitleBMJ Openen_UK
dc.citation.issn2044-6055en_UK
dc.citation.volume9en_UK
dc.citation.issue3en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderCancer Research UKen_UK
dc.citation.date14/03/2019en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.identifier.isiWOS:000471144900198en_UK
dc.identifier.scopusid2-s2.0-85062963692en_UK
dc.identifier.wtid1110046en_UK
dc.contributor.orcid0000-0001-9145-8874en_UK
dc.date.accepted2018-12-19en_UK
dcterms.dateAccepted2018-12-19en_UK
dc.date.filedepositdate2019-02-11en_UK
dc.relation.funderprojectAnalysis of Youth Alcohol Policy Surveyen_UK
dc.relation.funderrefPO: CRPO-1107834en_UK
dc.subject.tagAdvertising Regulationen_UK
dc.subject.tagAlcohol Marketingen_UK
dc.subject.tagAlcohol policyen_UK
dc.subject.tagChildren and Marketingen_UK
dc.subject.tagMarketingen_UK
dc.subject.tagTobacco, Alcohol and Food Marketingen_UK
rioxxterms.apcpaiden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorCritchlow, Nathan|0000-0001-9145-8874en_UK
local.rioxx.authorMacKintosh, Anne Marie|en_UK
local.rioxx.authorThomas, Christopher|en_UK
local.rioxx.authorHooper, Lucie|en_UK
local.rioxx.authorVohra, Jyotsna|en_UK
local.rioxx.projectPO: CRPO-1107834|Cancer Research UK|http://dx.doi.org/10.13039/501100000289en_UK
local.rioxx.freetoreaddate2019-03-19en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by/4.0/|2019-03-19|en_UK
local.rioxx.filenamee025297.full.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source2044-6055en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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