Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/29029
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dc.contributor.authorHilton, Shonaen_UK
dc.contributor.authorHunt, Kateen_UK
dc.contributor.authorLangan, Mairien_UK
dc.contributor.authorBedford, Helenen_UK
dc.contributor.authorPetticrew, Marken_UK
dc.date.accessioned2019-03-20T01:06:27Z-
dc.date.available2019-03-20T01:06:27Z-
dc.date.issued2010-03en_UK
dc.identifier.urihttp://hdl.handle.net/1893/29029-
dc.description.abstractIn September 2008, the human papillomavirus (HPV) immunisation programme was introduced in the UK for schoolgirls aged between 12 and 18 years of age. The vaccine shows high efficacy in preventing infection against HPV types 16 and 18 responsible for 70% of cervical cancer. However, to be most effective, the vaccine needs to be administered before exposure to the viruses and therefore, ideally, before young people become sexually active. The introduction of any new vaccine, and perhaps particularly one given to young teenage girls to prevent a sexually transmitted cancer-causing virus, has the potential to attract a great deal of media attention. This paper reports on content analysis of 344 articles published between January 2005 and December 2008 in 15 UK newspapers. It includes both manifest and latent analysis to examine newsprint media coverage of the introduction of the HPV vaccination programme and its role in HPV advocacy. We concluded that the newspapers were generally positive towards the new HPV vaccination and that over the 4 years period the newsworthiness of the HPV vaccination programme increased. In 2008 two events dominated coverage, firstly, the introduction of the HPV programme in September 2008 and secondly, in August 2008 the diagnosis on camera of cervical cancer given to Jade Goody, a 27 year old mother of two, who gained fame and notoriety in the UK through her participation in several reality television shows.There are two conclusions from this study. Firstly, the positive media coverage surrounding the introduction of the HPV vaccination programme is to be welcomed as it is likely to contribute towards influencing public perceptions about the acceptability and need for HPV vaccination. Secondly, the focus on prevalence rates of HPV infection among women and on women's sexual behaviours, in relation to HPV vaccination 'encouraging' promiscuity, is an unhelpful aspect of media coverage.en_UK
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.relationHilton S, Hunt K, Langan M, Bedford H & Petticrew M (2010) Newsprint media representations of the introduction of the HPV vaccination programme for cervical cancer prevention in the UK (2005-2008). Social Science and Medicine, 70 (6), pp. 942-950. https://doi.org/10.1016/j.socscimed.2009.11.027en_UK
dc.rightsThis article is available under the terms of the Creative Commons Attribution License (CC BY) https://creativecommons.org/licenses/by/3.0/. You may distribute and copy the article, create extracts, abstracts, and other revised versions, adaptations or derivative works of or from an article (such as a translation), to include in a collective work (such as an anthology), to text or data mine the article, including for commercial purposes without permission from Elsevier. The original work must always be appropriately credited.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/en_UK
dc.subjectUKen_UK
dc.subjectHuman papillomavirus (hpv)en_UK
dc.subjectVaccinationen_UK
dc.subjectMass mediaen_UK
dc.subjectContent analysisen_UK
dc.subjectCervical canceren_UK
dc.titleNewsprint media representations of the introduction of the HPV vaccination programme for cervical cancer prevention in the UK (2005-2008)en_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1016/j.socscimed.2009.11.027en_UK
dc.identifier.pmid20064682en_UK
dc.citation.jtitleSocial Science and Medicineen_UK
dc.citation.issn0277-9536en_UK
dc.citation.issn0277-9536en_UK
dc.citation.volume70en_UK
dc.citation.issue6en_UK
dc.citation.spage942en_UK
dc.citation.epage950en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderMedical Research Councilen_UK
dc.citation.date11/01/2010en_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.identifier.isiWOS:000275971900020en_UK
dc.identifier.scopusid2-s2.0-77950357334en_UK
dc.identifier.wtid896031en_UK
dc.contributor.orcid0000-0002-5873-3632en_UK
dc.date.filedepositdate2019-02-28en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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