Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/28407
Appears in Collections:History and Politics Technical Reports
Peer Review Status: Unrefereed
Title: Culturally engaged? A people-centred approach to understanding digital cultural engagement on social media platforms
Author(s): Bonacchi, Chiara
Galani, Areti
Contact Email: chiara.bonacchi@stir.ac.uk
Citation: Bonacchi C & Galani A (2013) Culturally engaged? A people-centred approach to understanding digital cultural engagement on social media platforms. Tyne & Wear Archives & Museums. Newcastle upon Tyne: Newcastle University.
Issue Date: 2013
Publisher: Newcastle University
Abstract: First paragraph: Social media are increasingly adopted by museums, galleries and heritage sites (MGH) to connect with existing audiences and develop new ones. However, this practice is rarely supported by critical research, and a very limited understanding exists of the motivations for, modalities and values of accessing and experiencing MGH content and institutions via social media, particularly in the North East of England. The pilot project A people-centred approach to understanding digital cultural engagement on social media platforms through the case study of Tyne & Wear Archives & Museum aims to address this gap in knowledge.
Type: Technical Report
URI: http://hdl.handle.net/1893/28407
Affiliation: Newcastle University
Newcastle University

Files in This Item:
File Description SizeFormat 
CulturallyEngaged_Final-Report.pdfFulltext - Accepted Version406.19 kBAdobe PDFUnder Permanent Embargo    Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.



This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.