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dc.contributor.authorBonacchi, Chiaraen_UK
dc.contributor.authorFurneaux, Charlesen_UK
dc.contributor.authorPett, Danielen_UK
dc.contributor.editorBonacchi, Cen_UK
dc.description.abstractThis paper assesses the relationship between the public and archaeology within a rapidly evolving world of communication, where the increasingly dominant position of the Internet is changing the role of television. The first part of the paper examines the ways in which digital technologies have changed the media environment and, in particular, the televisual communication of archaeology, over the past decade, in Britain. The analysis is based on audience figures of archaeology-themed TV series and one-off programmes, and on other statistics regarding the use of digital and online platforms and of mobile technology. It is argued that, in the United Kingdom, opportunities for screening archaeology on both terrestrial and digital channels have diminished. Such opportunities will be likely to decrease even further in the future, due to increasing competition that is affecting the TV world and is diversifying its (once) mass audiences. In this scenario, however, the Internet opens up new possibilities for engagement. The second section of this paper compares two different forms of online audio-visual communication: 1) that of strongly-branded online TV channels and 2) the one of shorter-term and/or more discontinuous web-based video communication. The discussion is based on the analysis of specific case studies, investigating the ways in which they have been designed and used. The conclusion highlights that strongly-branded online TV channels are more visible and effective, not only in terms of public engagement (audience attraction and provision of satisfying experiences), but also their contribution towards a more sustainable future for the archaeological sector.en_UK
dc.publisherArchetype Publicationsen_UK
dc.relationBonacchi C, Furneaux C & Pett D (2012) Public Engagement Through Online TV Channels: A Way Forward For The Audiovisual Communication Of Archaeology?. In: Bonacchi C (ed.) Archaeology and Digital Communication. Towards Strategies of Public Engagement. London: Archetype Publications, pp. 50-65.
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.titlePublic Engagement Through Online TV Channels: A Way Forward For The Audiovisual Communication Of Archaeology?en_UK
dc.typePart of book or chapter of booken_UK
dc.rights.embargoreason[Public_Engagement_Through_Online_TV_Chan.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.type.statusVoR - Version of Recorden_UK
dc.citation.btitleArchaeology and Digital Communication. Towards Strategies of Public Engagementen_UK
dc.contributor.affiliationKaboom Film and Televisionen_UK
dc.contributor.affiliationBritish Museumen_UK
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