Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/28189
Appears in Collections:Communications, Media and Culture Journal Articles
Peer Review Status: Refereed
Title: Selling (un)real estate with "Shi(势)-nema": manipulation, not persuasion, in China's contemporary cinematic-cities
Author(s): Fleming, David H
Harrison, Simon
Contact Email: david.fleming@stir.ac.uk
Keywords: Linguistics and Language
Cultural Studies
Communication
Language and Linguistics
Issue Date: 2020
Date Deposited: 9-Nov-2018
Citation: Fleming DH & Harrison S (2020) Selling (un)real estate with "Shi(势)-nema": manipulation, not persuasion, in China's contemporary cinematic-cities. Social Semiotics, 30 (1), pp. 45-64. https://doi.org/10.1080/10350330.2018.1526856
Abstract: Investigating what has been called the mise-en-scene of Capitalism's Second Coming in China, this essay explores how cinematic principles have become divorced from the medium of cinema and can be found operating within contemporary Chinese urban spaces in order to increase the efficacy of real estate showroom settings. Specifically, we explore the effects of affectively distributed networks of human, architectural and nonhuman " actors " that appear to be arranged in such a way as to manipulate and impact the thoughts, feelings and actions of potential buyers. To best expose the effectiveness of these modern urban assemblages, we engineer an encounter between the Chinese concept of shi (势) – described by sinologist-philosopher François Julien as the " inherent potentiality at work in configuration " – and that of cinematicty, wherein the cinema and city are recognised as co-determining and mutually enabling site/ sights.
DOI Link: 10.1080/10350330.2018.1526856
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Social Semiotics on 16 Oct 2018, available online: http://www.tandfonline.com/10.1080/10350330.2018.1526856.

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