Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/27632
Full metadata record
DC FieldValueLanguage
dc.contributor.authorCritchlow, Nathanen_UK
dc.contributor.authorStead, Martineen_UK
dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorAngus, Kathrynen_UK
dc.contributor.authorEadie, Douglasen_UK
dc.contributor.authorMacKintosh, Anne Marieen_UK
dc.date.accessioned2018-08-17T00:08:06Z-
dc.date.available2018-08-17T00:08:06Z-
dc.date.issued2018-08-17en_UK
dc.identifier.urihttp://hdl.handle.net/1893/27632-
dc.description.abstractAim: Recommended Retail Price (RRP) is a marketing strategy used by tobacco companies to maintain competitiveness, communicate product positioning, and drive sales. We explored small retailer adherence to RRP before and after the introduction of the Standardised Packaging of Tobacco Products Regulations in the United Kingdom (fully implemented 20th May 2017), which mandated standardised packaging of cigarettes and rolling tobacco, set minimum pack/pouch sizes, and prohibited price-marking. Method: Monthly Electronic Point of Sale data from 500 small retailers in England, Scotland, and Wales were analysed. From May 2016-October 2017, we monitored 20 of the best-selling fully-branded tobacco products (15 factory-made cigarettes, 5 rolling tobacco) and their standardised equivalents. Adherence to RRP was measured as the average difference (%) between monthly RRPs and Sale Prices by pack type (fully-branded vs. standardised), price-marking on packaging, and price segment. Results: The average difference between RRP and Sales Price increased from +0.36% above RRP (SD=0.72) in May 2016, when only fully-branded packs were sold, to +1.37% in October 2017 (SD=0.30), when standardised packs were mandatory. Increases above RRP for fully-branded packs increased as they were phased out, with deviation greater for non-price-marked packs and premium products. Discussion: Despite tobacco companies emphasising the importance of RRP, small retailers implemented small increases above RRP as standardised packaging was introduced. Consequently, any intended price changes by tobacco companies in response to the legislation (i.e. to increase affordability or brand positioning) may be confounded by retailer behaviour, and such deviation may increase consumer price sensitivity.en_UK
dc.language.isoenen_UK
dc.publisherBMJ Publishing Groupen_UK
dc.relationCritchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2018) Difference between Recommended Retail Price and Sales Price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UK [Standardised packaging and RRP]. Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2018-054409en_UK
dc.rightsThis article has been accepted for publication in Tobacco Control following peer review, and the Version of Record can be accessed online at https://doi.org/10.1136/tobaccocontrol-2018-054409en_UK
dc.subjectAdvertising and Promotionen_UK
dc.subjectPackaging and Labellingen_UK
dc.subjectPriceen_UK
dc.subjectPublic policyen_UK
dc.titleDifference between Recommended Retail Price and Sales Price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UKen_UK
dc.title.alternativeStandardised packaging and RRPen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1136/tobaccocontrol-2018-054409en_UK
dc.identifier.pmid30120200en_UK
dc.citation.jtitleTobacco Controlen_UK
dc.citation.issn1468-3318en_UK
dc.citation.issn0964-4563en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.funderCancer Research UKen_UK
dc.author.emailc.s.moodie@stir.ac.uken_UK
dc.citation.date17/08/2018en_UK
dc.description.notesOutput Status: Forthcoming/Available Onlineen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000475649600015en_UK
dc.identifier.scopusid2-s2.0-85052704274en_UK
dc.identifier.wtid956753en_UK
dc.contributor.orcid0000-0001-9145-8874en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dc.contributor.orcid0000-0002-1805-2509en_UK
dc.contributor.orcid0000-0002-5351-4422en_UK
dc.date.accepted2018-07-30en_UK
dc.description.refREF Compliant by Deposit in Stirling's Repositoryen_UK
dc.date.filedepositdate2018-08-16en_UK
dc.relation.funderprojectRetail Audit to Evaluate Standardised Packaging and its Impact in the UKen_UK
dc.relation.funderrefC24178/A22568en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

Files in This Item:
File Description SizeFormat 
Adherence to Recommended Retail Price (1).pdfFulltext - Accepted Version362.64 kBAdobe PDFView/Open


This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.