Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/27027
Appears in Collections:Communications, Media and Culture Journal Articles
Peer Review Status: Refereed
Title: Sports Coverage on BBC ALBA: Content, Value, and Position in the Scottish Broadcasting Landscape (Forthcoming/Available Online)
Author(s): Ramon, Xavier
Haynes, Richard
Keywords: BBC ALBA
Scotland
sport
Gaelic
diversity
Issue Date: 5-Mar-2018
Citation: Vegas X & Haynes R (2018) Sports Coverage on BBC ALBA: Content, Value, and Position in the Scottish Broadcasting Landscape (Forthcoming/Available Online), Communication and Sport, pp. 1-23. https://doi.org/10.1177/2167479518760485.
Abstract: Through a mixed-method approach, we examine the sports programming offered by BBC ALBA between 2008 and 2016 and identify the value that the channel creates in Scotland through its diverse sports portfolio. In an increasingly cluttered and complex scenario where pay-TV giants Sky and BT hold a plethora of top-tier rights and BBC Scotland and STV cannot fit more sport into their schedules, BBC ALBA serves Gaelic-speaking and national audiences with a regular diet of quality sports programming. Beyond being instrumental to filling schedules, sports content has been a gateway for Gaelic, a key driver of BBC ALBA’s investment in the creative sector and a contributor to the development of grassroots sport in Scotland. However, the financial situation under which the channel operates makes it very difficult to sustain and improve its current position. This case study demonstrates that sport broadcasting offers genuine opportunities to maintain linguistic and cul- tural diversity in small nations, even in a context characterized by escalating com- petition, dwindling resources, and the proliferation of multiple viewing portals.
DOI Link: 10.1177/2167479518760485
Rights: Xavier Ramon, Richard Haynes, Sports Coverage on BBC ALBA: Content, Value, and Position in the Scottish Broadcasting Landscape, Communication & Sport (OnlineFirst). Copyright © The Authors 2018. Reprinted by permission of SAGE Publications.

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