Please use this identifier to cite or link to this item:
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Assessing Smoking Cessation Messages with a Discrete Choice Experiment
Author(s): Thrasher, James F
Anshari, Dien
Lambert-Jessup, Victoria
Islam, Farahnaz
Mead, Erin
Popova, Lucy
Salloum, Ramzi G
Moodie, Crawford
Louviere, Jordan
Lindblom, Eric N
Contact Email:
Keywords: health communication
health policy
smoking cessation
tobacco control
Issue Date: Mar-2018
Citation: Thrasher JF, Anshari D, Lambert-Jessup V, Islam F, Mead E, Popova L, Salloum RG, Moodie C, Louviere J & Lindblom EN (2018) Assessing Smoking Cessation Messages with a Discrete Choice Experiment. Tobacco Regulatory Science, 4 (2), pp. 73-87.
Abstract: Objectives: Our aim was to identify message characteristics for cigarette pack inserts that aim to help smokers quit.  Methods: US adult smokers from an online consumer panel (N = 665) participated in a discrete choice experiment with a 2x2x2x2x4 within-subjects balanced incomplete block design, manipulating: image (vs no image), text type (testimonial vs informational), cessation resource information (vs none), call to action (vs none), and message topic (well-being, financial benefit, cravings, social support). Participants evaluated 9 choice sets, each with 4 inserts, selecting: (1) the most and least helpful for quitting; and (2) the most and least motivating to quit. Linear models regressed choices on insert characteristics, controlling for sociodemographics and smoking-related variables. We assessed interactions between insert characteristics and smoker attributes (ie, education, quit intention, self-efficacy).  Results: Inserts were most helpful and motivating when they included an image, provided cessation resource information, or referenced well-being and financial benefits. Significant interactions indicated that inserts with cessation resource information were relatively more helpful and motivating among smokers with low self-efficacy, an intention to quit, or lower education.  Conclusion: Cigarette pack inserts with imagery and cessation resource information may be particularly effective in promoting smoking cessation.
DOI Link: 10.18001/TRS.4.2.7
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.

Files in This Item:
File Description SizeFormat 
Inserts US DCE.pdfFulltext - Published Version413.22 kBAdobe PDFUnder Embargo until 2999-12-01    Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.