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Appears in Collections:Economics Journal Articles
Peer Review Status: Refereed
Title: Customer perceived value in high growth firms (Forthcoming)
Author(s): Mawson, Suzanne
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Keywords: High Growth Firms
Customer perceived value
Value creation
Citation: Mawson S (2018) Customer perceived value in high growth firms (Forthcoming). Cuadernos de Economía, XXXVII (75).
Abstract: Scholars have asserted that a key differentiator of high growth firms (HGFs) is their ability to create value for their customers. This paper contributes to the literature by empirically exploring this relationship. Drawing on comparative cohorts of 11 HGFs and 10 non-HGFs in Scotland, this paper finds that HGFs were much more likely than their non-HGF counterparts to be positively influencing customer perceived value, the creation of which is considered to be an important enabler of firm performance and growth. In addition to its empirical contribution to the high growth entrepreneurship literature, this paper raises issues for future research.
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