Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/26492
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dc.contributor.authorde Andrade, Marisaen_UK
dc.contributor.authorSpotswood, Fionaen_UK
dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorAngus, Kathrynen_UK
dc.contributor.authorAngelova, Nikolinaen_UK
dc.date.accessioned2018-01-16T00:29:28Z-
dc.date.available2018-01-16T00:29:28Z-
dc.date.issued2017en_UK
dc.identifier.urihttp://hdl.handle.net/1893/26492-
dc.description.abstractPurpose The alternative nicotine delivery systems (ANDS) market is complex, with a range of multi-national and multi-sector stakeholders competing for market share but also clashing ideologically as the evidence about the impact and side-effects of ANDS emerges. This empirical study examines the beliefs, goals and emotions at the heart of the practices performed by actors within the organisations behind the controversial commercial explosion of ANDS. Design/methodology/approach The study was designed to explore business strategies from the viewpoints of ANDS business stakeholders. A purposive, snowball sampling strategy was used to recruit ANDS stakeholders and gatekeepers among UK tobacco multinational and independent companies (n = 28). Data were then analysed using a marketas-practices theoretical framework which specifically frames market activities as practices, governed by teleoaffective structures, which seek to establish market procedures and rules, and which contribute to the taste regimes of a consumer practice. Findings Analysis has indicated that the ANDS market is highly contested and volatile, interwoven with competition, emotion and conflicting beliefs. In this context, there are commercial practices routinely undertaken in an attempt to align stakeholders' beliefs, which is seen as a core part of the corporate activities required within the marketplace. A key driver of these alignment activities is the profit end-goal, but this is in tension with beliefs, such as about doing 'right' and the objectivity of 'science'. Beliefs across this emergent market vary and are strongly held, and they lead to emotional positions, tying back to why aligning stakeholders is difficult. Analysis illuminates how the projects, end goals, emotions and beliefs which comprise the teleoaffective structures of various corporate practices in the ANDS market might inform the rules and norms of the market, shaping a taste regime experienced by consumers. Limitations The data and analysis cannot account for the beliefs and emotions of public health bodies, researchers, the media, policymakers and other stakeholders, but seek to illuminate how teleoaffectivity is a key part of market practices. Furthermore, the taste regimes of ANDS consumers cannot be observed in the data due to the focus on ANDS commercial actors. Finally, it is possible that conscious or unconscious biases in the interviewing style may have driven interviewees' responses and influenced data interpretation. Implications Tobacco control is one of the greatest success stories of public health; smoking prevalence has been driven down with a combination of popular empowerment and corporate containment. All this depended on a coherent and accepted evidence base. As this evidence base has fractured during the evolution of the ANDS market, so the stories have proliferated and progress has become less certain. The high emotion in the ANDS market indicates a tougher task for behaviour change activity targeting corporate actors. Contribution This paper speaks to the multiple calls in the behaviour change literature to tackle the intractable problems of the day through upstream measures including the restriction of corporate activity. The value is in the unique dataset and in the ambition of the project to unravel behind-the-scenes activities in the ANDS market. A practice-theoretical framework, although conceptually complex, is deployed to capture the complex intertwining of multiple practices and thus attempt to grasp the full significance of teleoaffectivity in the marketplace.en_UK
dc.language.isoenen_UK
dc.publisherWestburn Publishers Ltden_UK
dc.relationde Andrade M, Spotswood F, Hastings G, Angus K & Angelova N (2017) Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market. Social Business, 7 (3-4), pp. 391-418. https://doi.org/10.1362/204440817X15108539431569en_UK
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Author Posting © Westburn Publishers Ltd, 2017. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in Social Business, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Social Business, Volume 7, Numbers 3-4, Autumn-Winter 2017, pp. 391-418, https://doi.org/10.1362/204440817X15108539431569en_UK
dc.subjectbehaviour changeen_UK
dc.subjecte-cigarettesen_UK
dc.subjectmarketen_UK
dc.subjectpractice theoryen_UK
dc.subjecttobacco harm reductionen_UK
dc.subjecttobacco industryen_UK
dc.titleEmotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile marketen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[SocialBusiness_Manuscript_final.pdf] Publisher requires embargo of 18 months after formal publication.en_UK
dc.identifier.doi10.1362/204440817X15108539431569en_UK
dc.citation.jtitleSocial Businessen_UK
dc.citation.issn2044-9860en_UK
dc.citation.issn2044-4087en_UK
dc.citation.volume7en_UK
dc.citation.issue3-4en_UK
dc.citation.spage391en_UK
dc.citation.epage418en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.funderCancer Research UKen_UK
dc.author.emailkathryn.angus@stir.ac.uken_UK
dc.citation.date22/12/2017en_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.contributor.affiliationUniversity of the West of Englanden_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.identifier.wtid506731en_UK
dc.contributor.orcid0000-0002-5351-4422en_UK
dc.date.accepted2017-10-11en_UK
dcterms.dateAccepted2017-10-11en_UK
dc.date.filedepositdate2018-01-09en_UK
dc.relation.funderprojectElectronic Cigarettes: Tobacco Industry Business Plans or Strategiesen_UK
dc.relation.funderrefN/Aen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorde Andrade, Marisa|en_UK
local.rioxx.authorSpotswood, Fiona|en_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorAngus, Kathryn|0000-0002-5351-4422en_UK
local.rioxx.authorAngelova, Nikolina|en_UK
local.rioxx.projectN/A|Cancer Research UK|http://dx.doi.org/10.13039/501100000289en_UK
local.rioxx.freetoreaddate2019-02-23en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2019-02-22en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2019-02-23|en_UK
local.rioxx.filenameSocialBusiness_Manuscript_final.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source2044-4087en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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