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dc.contributor.authorScelles, Nicolasen_UK
dc.contributor.authorHelleu, Borisen_UK
dc.contributor.authorDurand, Christopheen_UK
dc.contributor.authorBonnal, Lilianeen_UK
dc.contributor.authorMorrow, Stephenen_UK
dc.description.abstractThe aim of this article is to investigate the explanatory variables of the number of Facebook fans and Twitter followers for professional sports clubs based on the financial value literature. Such explanatory variables are related to local market conditions and on-field and off-field performance. Based upon a sample of North American major league clubs and the most valuable European soccer clubs as evaluated by Forbes over the 2011–2013 period (423 observations), our results indicate a range of variables with a significant positive impact on the number of social media fans: population, no competing team in the market, current sports performance, historical sports performance, facility age, attendance, operating income, expenses/league mean, and being an English football club. An improved understanding of the effectiveness of clubs’ social media presence is important for contemporary sport managers in terms of enhancing supporter communication, involvement, and accountability, as well as maximizing clubs’ revenue generation possibilities. Our findings could help sport managers to realize their clubs’ social media potential in pursuit of these objectives, specifically to understand which variables are under-exploited and why some clubs over-perform, which will allow managers to prioritize decisions to increase their number of social media fans and financial value.en_UK
dc.relationScelles N, Helleu B, Durand C, Bonnal L & Morrow S (2017) Explaining the Number of Social Media Fans for North American and European Professional Sports Clubs with Determinants of Their Financial Value, International Journal of Financial Studies, 5 (4), Art. No.: 25.
dc.rightsThis is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).en_UK
dc.subjectsocial mediaen_UK
dc.subjectFacebook fansen_UK
dc.subjectTwitter followersen_UK
dc.subjectprofessional sports clubsen_UK
dc.subjectNorth Americaen_UK
dc.subjectlocal market variablesen_UK
dc.subjecton-field and off-field performance variablesen_UK
dc.subjectfinancial valueen_UK
dc.titleExplaining the Number of Social Media Fans for North American and European Professional Sports Clubs with Determinants of Their Financial Valueen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleInternational Journal of Financial Studiesen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationUniversity of Caenen_UK
dc.contributor.affiliationUniversity of Caenen_UK
dc.contributor.affiliationUniversity of Poitiersen_UK
dc.description.refREF Compliant by Deposit in Stirling's Repositoryen_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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