Please use this identifier to cite or link to this item:
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Attendance of Brazilian soccer games: the role of constraints and team identification
Author(s): Rocha, Claudio M
Fleury, Fernando A
Contact Email:
Keywords: Constraints
sport marketing
Issue Date: 2017
Citation: Rocha CM & Fleury FA (2017) Attendance of Brazilian soccer games: the role of constraints and team identification. European Sport Management Quarterly, 17 (4), pp. 485-505.;
Abstract: Research question  The purpose of this study was to explore and describe the structural relationships between constraints and intentions to attend soccer games in Brazil. Considering the well-established importance of team identification for sport consumer behaviors, we tested the role of this construct on those structural relationships. This investigation started with the following research question: Can constraints explain some variance in attendance intentions above and beyond that explained by team identification?  Research methods  To answer this question, we proposed a model with team identification as the exogenous construct, constraints as the mediator, and attendance intentions as the endogenous construct. We first conducted a pilot test (n = 675) via confirmatory factor analysis to investigate the psychometric properties of the constraint scale. Then, we applied structural equation modeling to test the measurement model and the proposed structural model using a second sample of fans (n = 583).  Results and findings  Results showed that the indirect effect of team identification on attendance through perceptions of barriers was small, mainly because of the small relationship between team identification and constraints. A direct effects model was deemed to be a better structural representation of the relationships between constraints and intentions to attend, controlling for team identification.  Implications  Managing and removing barriers might increase attendance intentions above and beyond the parcel associated with team identification. Not highly identified fans can be attracted to stadiums not only by becoming more identified (the traditional view), but also by perceiving less barriers (the alternative view).
DOI Link: 10.1080/16184742.2017.1306871
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.

Files in This Item:
File Description SizeFormat 
Rocha.17_Soccer Constraints.pdfFulltext - Published Version1.76 MBAdobe PDFUnder Embargo until 2999-12-13    Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.