Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/25904
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dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorFord, Allisonen_UK
dc.contributor.authorDobbie, Fionaen_UK
dc.contributor.authorThrasher, James Fen_UK
dc.contributor.authorMcKell, Jenniferen_UK
dc.contributor.authorPurves, Richarden_UK
dc.date.accessioned2017-09-28T03:12:54Z-
dc.date.available2017-09-28T03:12:54Z-
dc.date.issued2018-09-30en_UK
dc.identifier.urihttp://hdl.handle.net/1893/25904-
dc.description.abstractIntroduction  Since being brought to market in 2007, cigarettes with capsules in the filter that can be burst to change the flavor have had remarkable global success, highlighting the importance of product innovation for tobacco companies. Very few studies have explored how these products are perceived by smokers however. This paper sought to address this gap by exploring smokers’ awareness of cigarettes with one or two flavor-changing capsules in the filter and the appeal of these products.  Methods  Twenty focus groups were conducted in Glasgow and Edinburgh in 2015 with current smokers (N= 120), segmented by age (16–17, 18–24, 25–35, 36–50, >50), gender, and social grade.  Results  Awareness, use and appeal of capsule cigarettes was greater among younger adults (16–35 years), who showed most interest in these products. Those who perceived capsules positively mentioned multiple benefits: the ability to burst the capsule, convenience of being able to share cigarettes among menthol and nonmenthol smokers, better taste, fresher breath, reduced smell, and greater discretion. It was suggested that capsule cigarettes, particularly the double capsule cigarette (which had two differently flavored capsules in the filter), would encourage nonsmokers to experiment with smoking and discourage smokers from quitting.  Conclusions  The findings offer some reasons behind the global growth of the capsule cigarette segment.  Implications  Cigarettes with flavor-changing capsules in the filter have been one of the most successful product innovations of the last decade for tobacco companies. They have received very little academic attention however. Employing focus groups with 120 smokers aged 16 and over, we found that capsule cigarettes held most appeal to, and were considered to be targeted at, younger people, with it suggested that these products would encourage initiation and discourage cessation. This study provides some understanding of how these products are viewed by smokers.en_UK
dc.language.isoenen_UK
dc.publisherOxford University Pressen_UK
dc.relationMoodie C, Ford A, Dobbie F, Thrasher JF, McKell J & Purves R (2018) The Power of Product Innovation: Smokers' Perceptions of Capsule Cigarettes. Nicotine and Tobacco Research, 20 (9), pp. 1157-1160. https://doi.org/10.1093/ntr/ntx195en_UK
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is a pre-copyedited, author-produced PDF of an article accepted for publication in Nicotine and Tobacco Research following peer review. The version of record Moodie C, Ford A, Dobbie F, Thrasher JF, McKell J & Purves R (2018) The Power of Product Innovation: Smokers’ Perceptions of Capsule Cigarettes. Nicotine and Tobacco Research, 20 (9), pp. 1157-1160 is available online at: https://doi.org/10.1093/ntr/ntx195en_UK
dc.subjectsmokingen_UK
dc.subjectmentholen_UK
dc.subjectperceptionen_UK
dc.subjecttaste perceptionen_UK
dc.subjecttobaccoen_UK
dc.subjectcigarettesen_UK
dc.subjectfiltersen_UK
dc.titleThe Power of Product Innovation: Smokers' Perceptions of Capsule Cigarettesen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Smokers perceptions of cigarettes with flavour-changing capsules An online survey in the UK.pdf] Publisher requires embargo of 12 months after formal publication.en_UK
dc.identifier.doi10.1093/ntr/ntx195en_UK
dc.identifier.pmid29059391en_UK
dc.citation.jtitleNicotine and Tobacco Researchen_UK
dc.citation.issn1469-994Xen_UK
dc.citation.issn1462-2203en_UK
dc.citation.volume20en_UK
dc.citation.issue9en_UK
dc.citation.spage1157en_UK
dc.citation.epage1160en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.funderCancer Research UKen_UK
dc.author.emailc.s.moodie@stir.ac.uken_UK
dc.citation.date30/08/2017en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of South Carolinaen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000442238600018en_UK
dc.identifier.wtid519345en_UK
dc.contributor.orcid0000-0002-1805-2509en_UK
dc.contributor.orcid0000-0002-8294-8203en_UK
dc.contributor.orcid0000-0002-2912-0837en_UK
dc.contributor.orcid0000-0002-6527-0218en_UK
dc.date.accepted2017-08-29en_UK
dc.description.refREF Compliant by Deposit in Stirling's Repositoryen_UK
dc.date.filedepositdate2017-09-25en_UK
dc.relation.funderprojectInnovative Packaging Measures to Communicate Health Risk/Cessation Messages to Smokersen_UK
dc.relation.funderrefC30469/A16943en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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