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Appears in Collections:Management, Work and Organisation Journal Articles
Peer Review Status: Refereed
Title: Employer Demands from Business Graduates
Author(s): McMurray, Stephen
Dutton, Matthew
McQuaid, Ronald
Richard, Alec
Contact Email:
Keywords: Graduates
HEI Key Information Sets
Issue Date: Jan-2016
Citation: McMurray S, Dutton M, McQuaid R & Richard A (2016) Employer Demands from Business Graduates. Education and Training, 15 (1), pp. 112-132.
Abstract: Purpose: This paper reports on research carried out with employers to determine demand for graduate business and management skills in the Scottish workforce. Design/methodology/approach: The research used an employer questionnaire distributed through various methods (either telephone or face-to-face interviews, self-completion and returned by e-mail, or completion of an online survey). 71 employers took part in the study. Findings: The research found that the factors which were most important to employers when recruiting graduates, with a business school first degree, were: personal attitude, employability skills, relevant work experience, and degree result. The most important transferable skills to employers when recruiting graduates were: trustworthiness, reliability, motivation, communication skills and a willingness to learn. Research limitations/implications: The article shows the importance of: graduates developing excellent job searching skills; high quality work experience; and developing business courses that enhance students’ employability and better reflect employers’ requirements but also reflect important wider educational values. Originality/value: The article is timely given the introduction by Higher Education Institutions of Key Information Sets. The provision of such information may drive HEIs to further develop students’ employability so as to support them in obtaining graduate level jobs.
DOI Link: 10.1108/ET-02-2014-0017
Rights: Publisher policy allows this work to be made available in this repository. Published in Education + Training, 2016, Vol. 58 Issue: 1, pp.112-132 by Emerald. The original publication is available at: This article is deposited under the Creative Commons Attribution Non-commercial International Licence 4.0 (CC BY-NC 4.0). Any reuse is allowed in accordance with the terms outlined by the licence ( To reuse the AAM for commercial purposes, permission should be sought by contacting

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