Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/25557
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dc.contributor.authorPurves, Richarden_UK
dc.contributor.authorCritchlow, Nathanen_UK
dc.contributor.authorStead, Martineen_UK
dc.contributor.authorAdams, Jeanen_UK
dc.contributor.authorBrown, Katherineen_UK
dc.date.accessioned2017-09-08T23:20:11Z-
dc.date.available2017-09-08T23:20:11Z-
dc.date.issued2017-06-29en_UK
dc.identifier.other704en_UK
dc.identifier.urihttp://hdl.handle.net/1893/25557-
dc.description.abstractThis study examined the frequency and nature of alcohol marketing references in broadcasts of the 2016 UEFA (Union of European Football Associations) European Championships football tournament in the United Kingdom (UK). Eighteen matches from across the tournament were recorded in full as broadcast in the UK, including all four matches featuring the English national team and all seven featuring the French national team. All visual and verbal references to alcohol marketing were recorded using a tool with high inter-rater reliability. A total of 2213 alcohol marketing references were recorded, an average of 122.94 per broadcast and 0.65 per broadcast minute (0.52 per minute in-play and 0.80 per minute out-of-play). Almost all references were visual (97.5%), with 77.9% occurring around the pitch border. Almost all (90.6%) were indirect references to alcohol brands (e.g., references to well-known slogans), compared to only 9.4% direct references to brands (e.g., brand names). The frequency of references to alcohol marketing was high. Although the overall proportion of direct brand references was low, the high proportion of indirect references demonstrates that alcohol producers were able to circumvent the French national law governing alcohol marketing (the Loi Évin) using indirect "alibi marketing". To ensure the spirit of the Loi Évin regulations are achieved, stricter enforcement may be required to limit exposure to alcohol marketing, particularly for young people.en_UK
dc.language.isoenen_UK
dc.publisherMDPIen_UK
dc.relationPurves R, Critchlow N, Stead M, Adams J & Brown K (2017) Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis. International Journal of Environmental Research and Public Health, 14 (7), Art. No.: 704. http://www.mdpi.com/1660-4601/14/7/704; https://doi.org/10.3390/ijerph14070704en_UK
dc.rightsThis is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).en_UK
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en_UK
dc.subjectalcohol marketingen_UK
dc.subjectalcohol policyen_UK
dc.subjectmarketing regulationsen_UK
dc.subjectsponsorshipen_UK
dc.subjectfrequency analysisen_UK
dc.titleAlcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysisen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.3390/ijerph14070704en_UK
dc.identifier.pmid28661462en_UK
dc.citation.jtitleInternational Journal of Environmental Research and Public Healthen_UK
dc.citation.issn1660-4601en_UK
dc.citation.volume14en_UK
dc.citation.issue7en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.identifier.urlhttp://www.mdpi.com/1660-4601/14/7/704en_UK
dc.author.emailr.i.purves@stir.ac.uken_UK
dc.citation.date29/06/2017en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Cambridgeen_UK
dc.contributor.affiliationInstitute of English Studiesen_UK
dc.identifier.isiWOS:000407370700036en_UK
dc.identifier.scopusid2-s2.0-85021688021en_UK
dc.identifier.wtid525349en_UK
dc.contributor.orcid0000-0002-6527-0218en_UK
dc.contributor.orcid0000-0001-9145-8874en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dc.date.accepted2017-06-26en_UK
dcterms.dateAccepted2017-06-26en_UK
dc.date.filedepositdate2017-06-29en_UK
rioxxterms.apcpaiden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorPurves, Richard|0000-0002-6527-0218en_UK
local.rioxx.authorCritchlow, Nathan|0000-0001-9145-8874en_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorAdams, Jean|en_UK
local.rioxx.authorBrown, Katherine|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2017-06-29en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by/4.0/|2017-06-29|en_UK
local.rioxx.filenameijerph-14-00704-v2.pdfen_UK
local.rioxx.filecount1en_UK
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