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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Public acceptability of financial incentives to reward pregnant smokers who quit smoking: a United Kingdom-France comparison
Author(s): Berlin, Noemi
Goldzahl, Leontine
Bauld, Linda
Hoddinott, Pat
Berlin, Ivan
Keywords: Acceptability
Financial incentives
Smoking behaviour
Pregnant women
Issue Date: 30-Jun-2018
Citation: Berlin N, Goldzahl L, Bauld L, Hoddinott P & Berlin I (2018) Public acceptability of financial incentives to reward pregnant smokers who quit smoking: a United Kingdom-France comparison, The European Journal of Health Economics, 19 (5), pp. 697-708.
Benefits of Incentives for breastfeeding & smoking cessation: a platform study for a trial
Abstract: A substantial amount of research has been conducted on financial incentives to increase abstinence from smoking among pregnant smokers. If demonstrated to be effective, financial incentives could be proposed as part of health care interventions to help pregnant smokers quit. Public acceptability is important; as such interventions could be publicly funded. Concerns remain about the acceptability of these interventions in the general population. We aimed to assess the acceptability of financial incentives to reward pregnant smokers who stop smoking using a survey conducted in the UK and then subsequently in France, two developed countries with different cultural and social backgrounds. More French than British respondents agreed with financial incentives for rewarding quitting smoking during pregnancy, not smoking after delivery, keeping a smoke-free household, health service payment for meeting target and the maximum amount of the reward. However, fully adjusted models showed significant differences only for the two latter items. More British than French respondents were neutral toward financial incentives. Differences between the representative samples of French and British individuals demonstrate that implementation of financial incentive policies may not be transferable from one country to another.
DOI Link: 10.1007/s10198-017-0914-6
Rights: This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (, which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

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