Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorCritchlow, Nathanen_UK
dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorBauld, Lindaen_UK
dc.contributor.authorBonner, Adrianen_UK
dc.contributor.authorHastings, Gerarden_UK
dc.description.abstractUser-created alcohol promotion refers to the content distributed through new media which intends to promote consumption, but independent of commercial digital marketing. This study explores exposure to such user-created alcohol promotion and the association with higher-risk drinking in a sample of young adults in the United Kingdom. An online cross-sectional survey with 18-25 year olds (n = 405) was used to measure awareness of, and participation with, 11 forms of user-created alcohol promotion. Higher-risk drinking was measured through the Alcohol Use Disorders Identification Test – Consumption (AUDIT-C). On average, participants were aware of 7.48 user-created alcohol promotion channels and had participated with 4.36. A hierarchical logistic regression highlighted a positive association between exposure to user-created alcohol promotion and higher-risk consumption, with participation (AOR = 1.64) having a stronger association with higher-risk consumption than awareness (AOR = 1.19). The results suggest that young adults are aware of, and participating with, a cumulative range of user-created alcohol promotion, both within and beyond social media. Further research is required to understand whether this association with higher-risk drinking is causal, the links between user-created alcohol promotion and commercial marketing, and the wider utility of user-created content to influence health behaviours in young adults.en_UK
dc.publisherMasaryk Universityen_UK
dc.relationCritchlow N, Moodie C, Bauld L, Bonner A & Hastings G (2017) Awareness of, and participation with, user-created alcohol promotion, and the association with higher-risk drinking in young adults. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 11 (2), Art. No.: 6429.
dc.rightsThe articles in Cyberpsychology: Journal of Psychosocial Research on Cyberspace are open access articles licensed under the terms of the Creative Commons Attribution Non-Commercial License ( which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.en_UK
dc.subjectUsers-created promotionen_UK
dc.subjectHigher-risk drinkingen_UK
dc.subjectYoung adults.en_UK
dc.titleAwareness of, and participation with, user-created alcohol promotion, and the association with higher-risk drinking in young adultsen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleCyberpsychology: Journal of Psychosocial Research on Cyberspaceen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationFaculty of Social Sciencesen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
rioxxterms.apcnot chargeden_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorCritchlow, Nathan|0000-0001-9145-8874en_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorBauld, Linda|en_UK
local.rioxx.authorBonner, Adrian|en_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.projectInternal Project|University of Stirling|
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

Files in This Item:
File Description SizeFormat 
7072-12333-1-PB.pdfFulltext - Published Version420.54 kBAdobe PDFView/Open

This item is protected by original copyright

A file in this item is licensed under a Creative Commons License Creative Commons

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.