Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/25450
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dc.contributor.authorCritchlow, Nathanen_UK
dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorBauld, Lindaen_UK
dc.contributor.authorBonner, Adrianen_UK
dc.contributor.authorHastings, Gerarden_UK
dc.date.accessioned2018-04-04T22:22:18Z-
dc.date.available2018-04-04T22:22:18Z-
dc.date.issued2017en_UK
dc.identifier.other6429en_UK
dc.identifier.urihttp://hdl.handle.net/1893/25450-
dc.description.abstractUser-created alcohol promotion refers to the content distributed through new media which intends to promote consumption, but independent of commercial digital marketing. This study explores exposure to such user-created alcohol promotion and the association with higher-risk drinking in a sample of young adults in the United Kingdom. An online cross-sectional survey with 18-25 year olds (n = 405) was used to measure awareness of, and participation with, 11 forms of user-created alcohol promotion. Higher-risk drinking was measured through the Alcohol Use Disorders Identification Test – Consumption (AUDIT-C). On average, participants were aware of 7.48 user-created alcohol promotion channels and had participated with 4.36. A hierarchical logistic regression highlighted a positive association between exposure to user-created alcohol promotion and higher-risk consumption, with participation (AOR = 1.64) having a stronger association with higher-risk consumption than awareness (AOR = 1.19). The results suggest that young adults are aware of, and participating with, a cumulative range of user-created alcohol promotion, both within and beyond social media. Further research is required to understand whether this association with higher-risk drinking is causal, the links between user-created alcohol promotion and commercial marketing, and the wider utility of user-created content to influence health behaviours in young adults.en_UK
dc.language.isoenen_UK
dc.publisherMasaryk Universityen_UK
dc.relationCritchlow N, Moodie C, Bauld L, Bonner A & Hastings G (2017) Awareness of, and participation with, user-created alcohol promotion, and the association with higher-risk drinking in young adults. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 11 (2), Art. No.: 6429. https://doi.org/10.5817/CP2017-2-4en_UK
dc.rightsThe articles in Cyberpsychology: Journal of Psychosocial Research on Cyberspace are open access articles licensed under the terms of the Creative Commons Attribution Non-Commercial License (https://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en_UK
dc.subjectAlcoholen_UK
dc.subjectUsers-created promotionen_UK
dc.subjectConsumptionen_UK
dc.subjectHigher-risk drinkingen_UK
dc.subjectYoung adults.en_UK
dc.titleAwareness of, and participation with, user-created alcohol promotion, and the association with higher-risk drinking in young adultsen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.5817/CP2017-2-4en_UK
dc.citation.jtitleCyberpsychology: Journal of Psychosocial Research on Cyberspaceen_UK
dc.citation.issn1802-7962en_UK
dc.citation.volume11en_UK
dc.citation.issue2en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailnathan.critchlow@stir.ac.uken_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationFaculty of Social Sciencesen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000410944600004en_UK
dc.identifier.scopusid2-s2.0-85026625026en_UK
dc.identifier.wtid527455en_UK
dc.contributor.orcid0000-0001-9145-8874en_UK
dc.contributor.orcid0000-0002-1805-2509en_UK
dc.date.accepted2017-06-16en_UK
dcterms.dateAccepted2017-06-16en_UK
dc.date.filedepositdate2017-06-03en_UK
rioxxterms.apcnot chargeden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorCritchlow, Nathan|0000-0001-9145-8874en_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorBauld, Linda|en_UK
local.rioxx.authorBonner, Adrian|en_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2017-12-31en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2017-12-31en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc/4.0/|2017-12-31|en_UK
local.rioxx.filename7072-12333-1-PB.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1802-7962en_UK
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