Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/2491
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dc.contributor.authorGordon, Ross-
dc.contributor.authorMacKintosh, Anne Marie-
dc.contributor.authorMoodie, Crawford-
dc.date.accessioned2015-02-10T02:30:53Z-
dc.date.issued2010-10-
dc.identifier.urihttp://hdl.handle.net/1893/2491-
dc.description.abstractAim: To examine whether awareness of, and involvement with alcohol marketing at age 13 is predictive of initiation of drinking, frequency of drinking and units of alcohol consumed at age 15. Methods: A two-stage cohort study, involving a questionnaire survey, combining interview and self-completion, was administered in respondents’ homes. Respondents were drawn from secondary schools in three adjoining local authority areas in the West of Scotland, UK. From a baseline sample of 920 teenagers (aged 12–14, mean age 13), in 2006, a cohort of 552 was followed up 2 years later (aged 14–16, mean age 15). Data were gathered on multiple forms of alcohol marketing and measures of drinking initiation, frequency and consumption. Results: At follow-up, logistic regression demonstrated that, after controlling for confounding variables, involvement with alcohol marketing at baseline was predictive of both uptake of drinking and increased frequency of drinking. Awareness of marketing at baseline was also associated with an increased frequency of drinking at follow-up. Conclusions: Our findings demonstrate an association between involvement with, and awareness of, alcohol marketing and drinking uptake or increased drinking frequency, and we consider whether the current regulatory environment affords youth sufficient protection from alcohol marketing.en_UK
dc.language.isoen-
dc.publisherOxford University Press-
dc.relationGordon R, MacKintosh AM & Moodie C (2010) The impact of alcohol marketing on youth drinking behaviour: A two-stage cohort study, Alcohol and Alcoholism, 45 (5), pp. 470-480.-
dc.rightsPublished by Oxford University Press; The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.-
dc.subjectalcoholen_UK
dc.subjectadolescenten_UK
dc.subjectmarketingen_UK
dc.subjectcohort studyen_UK
dc.titleThe impact of alcohol marketing on youth drinking behaviour: A two-stage cohort studyen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31T00:00:00Z-
dc.rights.embargoreasonThe publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.-
dc.identifier.doihttp://dx.doi.org/10.1093/alcalc/agq047-
dc.citation.jtitleAlcohol and Alcoholism-
dc.citation.issn0735-0414-
dc.citation.volume45-
dc.citation.issue5-
dc.citation.spage470-
dc.citation.epage480-
dc.citation.publicationstatusPublished-
dc.citation.peerreviewedRefereed-
dc.type.statusPublisher version (final published refereed version)-
dc.author.emaila.m.mackintosh@stir.ac.uk-
dc.citation.date25/08/2010-
dc.contributor.affiliationUniversity of Stirling-
dc.contributor.affiliationInstitute for Social Marketing-
dc.contributor.affiliationInstitute for Social Marketing-
dc.rights.embargoterms2999-12-31-
dc.rights.embargoliftdate2999-12-31-
dc.identifier.isi000281528300014-
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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