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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Reported awareness of tobacco advertising and promotion in China compared to Thailand, Australia and the USA
Author(s): Li, Lin
Yong, Hua-Hie
Borland, Ron
Fong, Geoffrey T
Thompson, Mary E
Jiang, Yuan
Yang, Yan
Sirirassamee, Buppha
Hastings, Gerard
Harris, Fiona
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Keywords: tobacco
ITC survey
Issue Date: Jun-2009
Date Deposited: 14-Oct-2010
Citation: Li L, Yong H, Borland R, Fong GT, Thompson ME, Jiang Y, Yang Y, Sirirassamee B, Hastings G & Harris F (2009) Reported awareness of tobacco advertising and promotion in China compared to Thailand, Australia and the USA. Tobacco Control, 18 (3), pp. 222-227.;
Abstract: Background: China currently does not have comprehensive laws or regulations on tobacco advertising and promotion, although it ratified the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC) in October 2005 and promised to ban all tobacco advertising by January 2011. Much effort is needed to monitor the current situation of tobacco advertising and promotion in China. Objective: This study aims to examine levels of awareness of tobacco advertising and promotion among smokers in China as compared to other countries with different levels of restrictions. Methods: One developing country (Thailand) and two developed countries (Australia and the USA) were selected for comparison. All four countries are part of the International Tobacco Control (ITC) Policy Evaluation Survey project. Between 2005 and 2006, parallel ITC surveys were conducted among adult smokers (at least smoked weekly) in China (n=4763), Thailand (n=2000), Australia (n=1767) and the USA (n=1780). Unprompted and prompted recall of noticing tobacco advertising and promotion were measured. Results: Chinese respondents reported noticing tobacco advertisements in a range of channels and venues, with highest exposure levels on television (34.5%), billboards(33.4%) and in stores (29.2%). A quarter of respondents noticed tobacco sponsorships, and a high level of awareness of promotion was reported. Cross-country comparison reveals that overall reported awareness was significantly higher in China than in Thailand (particularly) and Australia, but lower than in the USA. Conclusions: There is a big gap between China and the better-performing countries such as Thailand and Australia regarding tobacco promotion restrictions. China needs to do more, including enhanced policy and more robust enforcement.
DOI Link: 10.1136/tc.2008.027037
Rights: Published in Tobacco Control. Copyright © 2009 by the BMJ Publishing Group Ltd.; This article has been accepted for publication in, Research paper: Reported awareness of tobacco advertising and promotion in China compared to Thailand, Australia and the USA L Li, H-H Yong, R Borland, G T Fong, M E Thompson, Y Jiang, Y Yang, B Sirirassamee, G Hastings, F Harris Tob Control 2009;18:222-227 Published Online First: 29 March 2009 doi:10.1136/tc.2008.027037, following peer review and can also be viewed on the journal’s website at; Publisher statement: "Open Access This is an open-access article distributed under the terms of the Creative Commons Attribution Non-commercial License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited." "This paper is freely available online under the BMJ Journals unlocked scheme, see http://".
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