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dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorMacKintosh, Anne Marieen_UK
dc.contributor.authorHammond, Daviden_UK
dc.description.abstractBackground: As of June 2009 most (89%) European Union member states continue to use mandated text-only health warnings on tobacco products. This study assessed adolescent (aged 11–16 years)perceptions of and reactions to these text warnings on cigarette packs in the UK. Methods: Data comes from wave five of the cross-sectional Youth Tobacco Policy Survey in 2008. A total of 1401 adolescents were recruited and health warnings were assessed in terms of salience (noticing, reading), comprehension and credibility, memorability (recall), depth of processing (contemplating, discussing) and persuasiveness (put off smoking, make more likely to stop). Smokers were also asked about behavioural compliance (foregoing cigarettes due to warnings, avoidance of warnings) and perceptions of harm from their smoking (to indirectly assess possible knowledge gained from warnings). Results: Despite moderately high salience of warnings, memorability and, in particular, depth of processing was quite low, with warnings only sometimes thought about and very rarely discussed. Warnings were however considered comprehensible, credible and a reasonable deterrent for occasional and never smokers. Additionally, a third of regular smokers indicated that, in the last month, warnings had stopped them from having a cigarette. However, only 6% of smokers indicated that warnings made them forego cigarettes frequently. Conclusion: Text warnings help to communicate the dangers associated with smoking and, resultantly, prompt a small number of smokers to forgo cigarettes and take action to avoid warnings, but depth of processing is low and warnings do not appear to be achieving their full potential among smokers.en_UK
dc.publisherOxford University Press / European Public Health Associationen_UK
dc.relationMoodie C, MacKintosh AM & Hammond D (2010) Adolescents' response to text-only tobacco health warnings: Results from the 2008 UK Youth Tobacco Policy Survey. European Journal of Public Health, 20 (4), pp. 463-469.;
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjecthealth warningsen_UK
dc.titleAdolescents' response to text-only tobacco health warnings: Results from the 2008 UK Youth Tobacco Policy Surveyen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Adolescents' response to text-only tobacco health warnings.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleEuropean Journal of Public Healthen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Waterlooen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorMacKintosh, Anne Marie|en_UK
local.rioxx.authorHammond, David|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameAdolescents' response to text-only tobacco health warnings.pdfen_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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