|Appears in Collections:||Faculty of Health Sciences and Sport Journal Articles|
|Peer Review Status:||Refereed|
|Title:||The extent, nature and effects of food promotion to children: a review of the evidence to December 2008|
Public health Marketing
Marketing of Health Services
|Citation:||Cairns G, Angus K & Hastings G (2009) The extent, nature and effects of food promotion to children: a review of the evidence to December 2008. World Health Organization, WHO Press. http://www.who.int/dietphysicalactivity/marketing-food-to-children/en/|
|Abstract:||This document reviews evidence to December 2008 on the global extent and nature of food promotion to children, and its effects on their food knowledge, preferences, behaviour and diet related health outcomes. The review was commissioned by the World Health Organization (WHO) and updates a systematic review of the evidence conducted on behalf of WHO in 2006. Studies examining the extent and nature of food promotion to children consistently conclude that food promotion is the most prevalent marketing category targeting children and young people. Content analysis research finds that the majority of foods and food products promoted are energy dense, high fat, sugar and/or high salt, and in sharp contrast to national and international dietary guidelines. Sugar-sweetened breakfast cereals, soft-drinks, confectionary and savoury snacks are the most frequently advertised categories, with fast-food promotion continuing to gain marketing share. Promotion of unprocessed foods, such as fruit and vegetables, wholegrain and milk is found to be almost zero.|
|Rights:||© World Health Organization 2009; The extent, nature and effects of food promotion to children. A review of the evidence to December 2008' The full text of this report is available from the WHO website: http://www.who.int/dietphysicalactivity/publications/marketing_evidence_2009/en/index.html|
|Evidence_Update_2009.pdf||Fulltext - Published Version||1.2 MB||Adobe PDF||View/Open|
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.