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Title: The FIFA World Cup: Media, Football and the Evolution of a Global Event
Author(s): Haynes, Richard
Boyle, Raymond
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Editor(s): Wenner, LA
Billings, AC
Citation: Haynes R & Boyle R (2017) The FIFA World Cup: Media, Football and the Evolution of a Global Event. In: Wenner LA, Billings AC (ed.). Sport, Media and Mega-Events, New York: Routledge, pp. 85-99.
Keywords: FIFA World Cup
Televised Football
Sport Media Mega-Events
History of Television Sport
Digital and Social Media.
Issue Date: Apr-2017
Abstract: The chapter analyses the historical mediatization of the FIFA World Cup focusing on the rhetoric of technological advancement in the televised coverage of the competition as the premier single-sport global mega-event. The chapter also critically analyses the view that televised sport is being undermined by the rise of the Internet and social media, rather arguing that television remains central to the new media digital ecology. This analysis is supported by recent evidence in the coverage of the 2014 World Cup from Brazil. 
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of a chapter published by Routledge in Sport, Media and Mega-Events on 21 Mar 2017, available online:

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