Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/23924
Appears in Collections:Communications, Media and Culture Book Chapters and Sections
Title: The FIFA World Cup: Media, Football and the Evolution of a Global Event
Author(s): Haynes, Richard
Boyle, Raymond
Contact Email: r.b.haynes@stir.ac.uk
Editor(s): Wenner, LA
Billings, AC
Sponsor: The British Academy
Arts and Humanities Research Council
The Carnegie Trust
Citation: Haynes R & Boyle R (2017) The FIFA World Cup: Media, Football and the Evolution of a Global Event. In: Wenner L & Billings A (eds.) Sport, Media and Mega-Events. New York: Routledge, pp. 85-99. https://www.routledge.com/Sport-Media-and-Mega-Events/Wenner-Billings/p/book/9781138930391.
Behind the Mic: A Cultural and Oral History of Sports Commentary
SG-46249
Behind the Mic: A Cultural and Oral History of Sports Commentary
AH/F003528/1
Played in black and white: the first 30 years of BBC television sport
travel grant
Keywords: FIFA World Cup
Televised Football
Sport Media Mega-Events
History of Television Sport
Digital and Social Media.
Issue Date: Apr-2017
Abstract: The chapter analyses the historical mediatization of the FIFA World Cup focusing on the rhetoric of technological advancement in the televised coverage of the competition as the premier single-sport global mega-event. The chapter also critically analyses the view that televised sport is being undermined by the rise of the Internet and social media, rather arguing that television remains central to the new media digital ecology. This analysis is supported by recent evidence in the coverage of the 2014 World Cup from Brazil. 
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of a chapter published by Routledge in Sport, Media and Mega-Events on 21 Mar 2017, available online: https://www.routledge.com/Sport-Media-and-Mega-Events/Wenner-Billings/p/book/9781138930391
URL: https://www.routledge.com/Sport-Media-and-Mega-Events/Wenner-Billings/p/book/9781138930391

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