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Appears in Collections:Psychology Newspaper/Magazine Articles
Title: Why gendered deodorants work – particularly for unmanly men
Author(s): Allen, Caroline
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Issue Date: 6-Jun-2016
Date Deposited: 21-Jun-2016
Publisher: The Conversation Trust
Citation: Allen C (2016) Why gendered deodorants work – particularly for unmanly men. The Conversation. 06.06.2016.
Abstract: First paragraph: Adverts for male deodorants – such as Old Spice or Axe/Lynx – typically promise a boost in manliness and romantic success for those discerning enough to try the products. But can artificial fragrances, mixed with our natural body odours, really make us appear more masculine or feminine? Ourlatest researchreveals this may indeed be the case. We found that men who are perceived as not being particularly masculine benefit the most from using deodorant.  Access the article on The Conversation website:
Type: Newspaper/Magazine Article
Rights: The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at:
Affiliation: Psychology
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